Kerfuffle Agent Testimonial - View Agent - Omni Channel and Reputation Magazine
Gary Horgan, Director, Martin&Co
Martin&Co needed their reputation content to reach clients across multiple platforms and formats simultaneously, rather than being confined to a single review site.
View Agents' omni-channel approach gave Martin&Co's Gary Horgan something most review platforms cannot: the ability to push reputation content across every channel where potential clients spend time. Combined with the physical Reputation magazine — a print asset that clients genuinely engage with — Martin&Co now has a cohesive reputation presence spanning digital and offline touchpoints. This comprehensive reach means the Martin&Co brand stays front of mind at every stage of a client's decision-making journey.
Key points
- The reputation magazine introduces team members and their approach through interviews and personal background.
- Gary uses the magazine to build credibility with prospects, but explicitly says it does not win business on its own.
- Reputation content distributed across multiple online channels automatically
- Reputation magazine providing tangible, offline brand collateral
- Client touchpoints multiplied without additional team effort
- Consistent brand presence maintained across digital and print formats
The omni-channel approach means our reputation isn't just in one place — it's everywhere clients are looking. And the Reputation magazine is a brilliant offline touch that clients actually keep.
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Kerfuffle Agent Testimonial - View Agent - Omni Channel and Reputation Magazine