NurtureCloud

NurtureCloud is the prospecting platform behind Ray White, Australia's largest estate agency group, selling 130,000 homes a year with almost 250,000 rentals under management, now available in the UK.

Homeowners show they are considering selling through their digital behaviours long before they engage estate agents for a valuation. NurtureCloud combines your CRM data with first-party signals such as email engagement and live market movement, applying propensity models refined on your data to rank every homeowner in your database by likelihood to sell.

Each of your agents receives a daily Smart Call List drawn from the contacts in their CRM database, showing who to call, why they are on the list and what to talk about. Clearing the list every day puts your agents in front of likely sellers before they come to market.

The integration with your CRM is two-way: data flows into NurtureCloud to generate ranked calling opportunities, and calls, notes and outcomes write back as your source of record.

In Australia, Ray White agents make over one million NurtureCloud prospecting calls a month, and since adopting NurtureCloud in 2020 the group's national market share has grown from 10.75% to 14.75%. UK results are available on request.