Loop CRM benchmark results

Loop scores 9.3 out of 10 in the Kerfuffle CRM benchmark, ranked 1 by UK estate agents, with an NPS of +100. Strongest on Pricing and UX/UI Simplicity.

Score by factor (out of 10)

UX/UI Simplicity9.7
Customisability9.3
Functionality9.4
Automation & AI Integration8.6
Marketing & Lead-Gen Tools9.1
API & Third-Party Integrations8.7
Mobile Capabilities8.5
Reporting9.1
Adoption of the Solution9.4
Onboarding9.5
Support9.7
Pricing9.8
Upgrades9.6

What agents are saying

What works well: The development, service, team, tech and automations with AI features are beyond belief.

Could improve: I'm not sure they can be given tips here, every idea they seem two steps ahead

Both agency, 3+ years

What works well: The Loop team.

Could improve: Obviously, nothing is perfect, but they clearly care about it working for us.

Both agency, 3+ years

What works well: Always there when you need them.

Could improve: Full functionality on the app.

Sales agency, 3+ years

What works well: Loop is brilliant. They constantly change and upgrade. Our previous software would never listen to our requests but Loop constantly evolves using agents feedback. Their team are excellent and respond super quickly. They moved us over quickly and easily.

Could improve: Currently nothing! Exceptional all round.

Both agency, 6–12 months

What works well: I like how simple it is to use. But does everything that you need it to and more

Sales agency, 1–3 years

What works well: Loop is absolutely amazing and highly functional to the needs of an estate agent ... in a way the best CRM system on the market

Could improve: Adapt to add functionality that links to marketing ability to run social media advertising like Facebook and Google advertising within the CRM system. Linked to funnel advertising 😋

Sales agency, 3+ years

What works well: easy to use and if any issues, resolved quickly

Could improve: More options on the app

Sales agency, 3+ years

What works well: It just fits our business perfectly mobile amazing reporting I can see where everyone is and what everyone is doing

Could improve: Commercial side of it

Both agency, 6–12 months

What works well: The support and down to earth service backs a great system.

Could improve: Nothing to note

Lettings agency, 6–12 months

What works well: The team and system are awesome! Honestly, one email or text and you get a response so fast. As a relatively new system of 5 years, their innovation and tech development is now starting to become a non secret in the industry. From the top to bottom of the company they all buy into loop and what they are doing.

Could improve: Some minor improvements - nothing major but just some marketing ideas we have for tips

Both agency, 3+ years

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