Q3 Autumn Rankings: Sales Progression · Q3 2026
The best conveyancing and sales progression partners for UK estate agents in 2026
AVRillo is ranked first in the Q3 Autumn Rankings 2026 for conveyancing and sales progression partners for estate agents, scoring 79, ahead of Dezrez Legal (74) and Optimus (72). The ranking uses 309 reviews UK agents have left on Kerfuffle.
Seven conveyancing firms, panel managers and outsourced progression services, ranked on what UK agents have said about them on Kerfuffle.
A sale that falls through earns you nothing. The conveyancer and the progression process behind each deal decide how many agreed sales actually complete, and how fast.
How we score: rating 45%, review volume 40% and review sentiment 15%, from Kerfuffle agent reviews only, with recent reviews counting for more. Nobody can pay to change their position. See the full method
309agent reviews analysed
7suppliers ranked
4.97average agent rating
The ranking at a glance
| # | Supplier | Type | Score | Reviews | Rating |
|---|
| 1 | AVRillo | Conveyancing | 79 | 155 | 4.95 |
| 2 | Dezrez Legal | Conveyancing | 74 | 21 | 4.95 |
| 3 | Optimus | Conveyancing and survey panel | 72 | 16 | 5.0 |
| 4 | Complete ASAP | Outsourced sales progression | 66 | 57 | 4.97 |
| 5 | Sort Move | Conveyancing referral platform | 59 | 36 | 5.0 |
| 6 | Hive Boost | Conveyancing referral management | 53 | 16 | 5.0 |
| 7 | Rello | Sales progression platform | 49 | 8 | 5.0 |
How to choose
- Updates. Almost every strong review here mentions proactive updates. Ask how often you will hear from them without chasing.
- Named contact. Agents repeatedly praise a single named case handler. Check whether you get one person or a call queue.
- Referral terms. If you earn a referral fee, get the amount, the timing and the disclosure wording in writing.
- Recency of evidence. Some well known names in this list have no recent reviews on Kerfuffle. Ask them for references from the last twelve months.
The full list
1
A multi award winning conveyancing firm founded by former estate agents, focused on getting agreed sales through quickly.
- Agent reviews
- 155
- Average rating
- 4.95 / 5
- Review sentiment
- 87 / 100
“Cristina and her team are excellent and always make the time to update. They stay one step ahead of the transaction which is brilliant for us as agency as we are normally chasing law firms for updates or to complete work. Highly recommended”
Business Owner, Local Agent Group · December 2023
“Cristina has been amazing with getting our sales through in the average time of 7.5 weeks. Amazing service, contact and customer support.”
Branch Manager, Hayden Estates · December 2023
2
A conveyancing service built around agents and their clients, with account managers assigned to referring agents.
- Agent reviews
- 21
- Average rating
- 4.95 / 5
- Review sentiment
- 91 / 100
“We work with Dezrez Legal across our 9 branches and find their service and professionalism to be top drawer. The team are highly motivated to perform and Gordon Cooper is always available to resolve matters if necessary given the unpredictable nature of the world of conveyancing!”
Sales Director, Oakwood Estates · May 2026
“A fabulous service for all. Communicative and responsive serving well both their client and referring agent.In over 30 years of agency experience we’ve never been more connected to a conveyancer.Cannot recommend them highly enough.1st class service and lovely approachable people too.”
Operations Director / Manager, Peter Lane · May 2026
3
Conveyancing and survey panel
A conveyancing and surveying panel management company, part of Landmark Information Group, that places referrals with panel firms.
- Agent reviews
- 16
- Average rating
- 5.0 / 5
- Review sentiment
- 90 / 100
“Alfonso and his team have been 100% committed to helping me with all my referrals for conveyancing and survey quotes. Everyone at Optimus that I’ve had the pleasure of working with has really gone the extra mile and been on side to support any situation.”
Kerfuffle reviewer · April 2026
“I've been recommending Optimus for surveys for quite some time, the turnaround is always fantastic, and a great level of service provided to clients. My point of contact,is always at hand, ensuring this level of service is sustained. 5/5.”
Kerfuffle reviewer · April 2026
4
Outsourced sales progression
An outsourced sales progression service that chases each sale from offer to completion on the agent's behalf.
- Agent reviews
- 57
- Average rating
- 4.97 / 5
- Review sentiment
- 94 / 100
“Can not recommend the team at ASAP highly enough. It is like having another member of the team integrated into our business. Highly professional. Above all, our exchange to completion timings have got considerably faster. Thank you team ASAP.”
Managing Director, Daniel Cobb Estate Agents · February 2026
“this company is a god send for agents, communication is wonderful and the support system is great. We get so much more done with having them on board and we get wonderful feedback from our clients.”
Operations Director / Manager, Alan Batt Sales and Lettings · January 2023
5
Conveyancing referral platform
A free portal for agents that bundles conveyancing referrals with onboarding and document signing tools.
- Agent reviews
- 36
- Average rating
- 5.0 / 5
- Review sentiment
- 90 / 100
“Great customer service from Tom Gilbert and the team. I have been using sort for last 3 months and the service is slick, user friendly and the automation significantly improves our efficiency.”
Open Property Group · February 2022
“I've used Sort Move for the last 2 sales for my clients and they love them. They say the portal is very easy to use and a great way to sign documents and saves so much time. Chloe has been great with me and always on hand if I need anything! 5* all the way... Would highly recommend!”
Steve Litt Bespoke Estate Agents · September 2021
6
Conveyancing referral management
A conveyancing referral management service for estate agents, alongside other vendor services.
- Agent reviews
- 16
- Average rating
- 5.0 / 5
- Review sentiment
- 85 / 100
“Easy to use, well received by sellers and a good sales tool. Support is also great, Bruce is always on hand to assist. Highly recommended.”
Hilton King & Locke · August 2022
“we have been working with Bruce and the team since early 2021 and wouldn't be without their system. Ever-evolving and with their finger always on the pulse, I always enjoy hearing what upgrade we're getting next!”
Business Owner, Sacha Scott Estate & Letting Agents · February 2022
7
Sales progression platform
A sales progression service and portal that lets agents, brokers and clients track each sale in the chain.
- Agent reviews
- 8
- Average rating
- 5.0 / 5
- Review sentiment
- 84 / 100
Limited review volume
“Josh very helpful in sorting anything out. Rello platform is a very friendly user interface and I liked being able to see the progress of the chain.”
APH Financial Solutions Limited · September 2023
“Great communication throughout and love the portal in order for me to check the updates for myself and for the client if they rang me direct.”
Mortgage Intelligence Ltd · September 2023
How we ranked them
Every supplier on this page is ranked by its Kerfuffle Evidence Score, built only from reviews UK estate and letting agents have left on Kerfuffle. Nobody can pay to change their position.
The score combines three things.
- Rating, 45%. The average star rating, adjusted so a supplier with a handful of five star reviews cannot outrank one with hundreds of consistently strong ones.
- Volume, 40%. How many agents have reviewed the supplier.
- Sentiment, 15%. What agents actually wrote. An Ai language model reads every review and scores it from 0 to 100 on its wording alone, ignoring the stars, so an agent who never gives five stars but clearly loves a supplier still counts in their favour. 50 is neutral and 90 or above is enthusiastic advocacy.
Recent reviews count for more, because they say more about the service agents get today. A review from the last 12 months counts in full, one that is one to two years old counts two thirds, two to three years old one third, and anything older 10%. This applies to all three measures above. Ages are measured at the end of the quarter, so a review counts in full for a whole year and there is nothing to gain from timing reviews.
Duplicate listings for the same company are merged and duplicate reviews are removed before scoring. Suppliers need at least five unique agent reviews, published by the end of the quarter, to be ranked. Suppliers below that are not yet ranked.
This edition covers Kerfuffle reviews published up to 30 September 2026. We refresh these pages every quarter.
Q3 Autumn Rankings awards. Awards come from the same review evidence as the ranking and cannot be bought. Each award below has at most one winner per category.
- Leader. Ranked No. 1 in the category.
- Runner Up. Ranked No. 2 in the category.
- Highest Rated. The best adjusted star rating, among suppliers with at least 15 reviews.
- Momentum Leader. The most agent reviews in the 12 months to the end of the quarter.
- Agents Love Us. The warmest review wording on the sentiment measure above, among suppliers with at least 15 reviews.
- Rising Star. A ranked supplier whose first Kerfuffle review arrived in the 24 months to the end of the quarter.
- Most Reviewed. The most agent reviews in the category.
On this page, Highest Rated and Agents Love Us also need at least 24 agent reviews in the 12 months to the end of the quarter, about two a month. Where no supplier meets that, the award is not given this quarter. From the next edition, Momentum Leader will need the same 24 reviews.
Q3 Autumn Rankings standards. These are not contests. Every ranked supplier that meets the standard earns the badge.
- Highly Rated. An average of 4.8 stars or more from at least 15 agent reviews.
- Consistently Reviewed. At least five agent reviews in every month of the quarter.
Our independence
Compare The PropTech is run by Kerfuffle. Some suppliers on this page pay Kerfuffle for membership or marketing. That has no effect on the ranking, which is calculated from review data alone. Any paid feature will always be labelled as sponsored and shown separately from the ranking.
Questions agents ask
Who is the best conveyancer for estate agents to refer to?
On current Kerfuffle review evidence, AVRillo leads, on the largest body of agent reviews in the category. Dezrez Legal and Optimus follow, both with a steady flow of agent reviews through 2026.
Is outsourced sales progression worth it?
Agents using services such as Complete ASAP describe it as having an extra team member for less than the cost of hiring one. It suits branches where negotiators are spending valuation time chasing solicitors.
Do I have to tell clients about a conveyancing referral fee?
Yes. If you receive a fee for recommending a conveyancer, you should tell the client clearly and in advance. Check the Property Ombudsman code and your own redress scheme for the exact wording.
Used one of these suppliers?
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Supplier and missing from this list?
Rankings only use Kerfuffle agent reviews. If you work in this category, get in touch to claim your profile and start collecting reviews.