Case studies / Relocation Agent Network
Relocation Agent Network Q&A Series - Q4 What attracted you to RAN?
Nick Thring, Director, Duncan Yeardley
Duncan Yeardley wanted to access the relocating client market — a segment they couldn't reach independently — while maintaining the quality standards that defined their agency reputation.
In this Q4 instalment of the RAN Q&A Series, Nick Thring of Duncan Yeardley explains what originally motivated his firm to join the Relocation Agent Network. Nick describes a deliberate search for a network that could unlock access to relocating clients — a valuable market segment that independent agents typically struggle to reach without a national referral infrastructure. Critically, Nick explains that it was not just the commercial opportunity that attracted Duncan Yeardley to RAN, but the network's quality positioning: RAN's selective membership model signalled to Nick that joining would enhance rather than compromise his firm's reputation. His account reflects the considered approach taken by quality-focused independents when evaluating network membership.
Key points
- Nick was attracted by local exclusivity and a network of like-minded independent agents.
- He valued wider reach while retaining an independent agency identity.
- Provided access to a relocating client segment that is inaccessible through standard marketing
- Offered exclusive territorial membership, ensuring Duncan Yeardley remained the sole RAN representative locally
- Signalled quality standards that aligned with Duncan Yeardley's existing agency positioning
- Enabled the firm to compete for corporate and government relocation instructions
- Drew Nick Thring in with a combination of referral opportunity and network credibility
We were looking for a network that would give us access to relocating clients that we simply couldn't reach on our own, but the quality bar of the membership was equally important. RAN's reputation for selecting only the best independent agents in each area told us this was a network that would enhance our standing, not dilute it.
Video
Relocation Agent Network Q&A Series - Q4 What attracted you to RAN?
Relocation Agent Network on Kerfuffle: reviews from UK estate agents