Case studies / Relocation Agent Network
Relocation Agent Network Q&A Series - Q3 How do your team feel about being members of RAN?
Simon Bradbury, Managing Director, Thomas Morris
Thomas Morris sought ways to lift staff engagement and give the team a credible external quality credential to reference in client conversations, beyond the firm's own brand.
In this Q3 instalment of the RAN Q&A Series, Simon Bradbury of Thomas Morris shares how his team's experience of being RAN members has influenced their engagement and performance. Simon explains that RAN membership gives the Thomas Morris team a national quality credential they can reference in client conversations — an external benchmark that validates the firm's service standards in a way that self-promotion cannot. He describes how this credential changes the energy in client-facing interactions, with staff showing greater confidence and pride when they can point to a quality standard beyond their own brand. Simon observes a direct connection between this professional pride and the quality of performance his team delivers.
Key points
- Simon acknowledges that not every team member is equally engaged with RAN.
- He builds participation through induction, managers explaining the purpose, and regular discussion of referrals and results.
- RAN membership gives Thomas Morris staff a national quality benchmark to reference confidently with clients
- Team engagement increases when staff carry a professional credential that extends beyond the local brand
- Client-facing conversations become more compelling when staff can reference RAN quality standards
- Staff performance improves in correlation with professional pride in network affiliation
- RAN membership reinforces Thomas Morris's culture of quality and continuous professional development
RAN has given the Thomas Morris team something to talk about with clients that goes beyond our local reputation — it's a national quality benchmark they can reference with confidence. That changes the energy in the room when they're talking to prospective clients. Staff who are proud of their professional credentials simply perform better.
Video
Relocation Agent Network Q&A Series - Q3 How do your team feel about being members of RAN?
Relocation Agent Network on Kerfuffle: reviews from UK estate agents