Case studies / Relocation Agent Network
Relocation Agent Network Q&A Series - Q3 How do your team feel about being members of RAN?
Malcolm Prescott, Director, Webbers
Webbers sought ways to build a strong team identity and raise service standards beyond the core brand, giving staff a professional framework they could be proud of.
In this Q3 instalment of the RAN Q&A Series, Malcolm Prescott of Webbers shares how his team's relationship with RAN membership has shaped the firm's culture and client service approach. Malcolm describes a phenomenon familiar to quality-focused agency leaders: when staff have a professional identity that extends beyond the local brand — in this case, the RAN designation — they bring greater pride and effort to their work. For the Webbers team, being RAN agents is not a background detail but a source of professional motivation that Malcolm observes in how they engage with clients daily. His account highlights the cultural ROI of network membership that sits alongside and reinforces the commercial returns.
Key points
- Malcolm describes coaching the team to help with the customer’s whole move, not just the property sale.
- Webbers’ customer-care team contacts applicants to identify those who need help outside the area.
- RAN membership gives Webbers' team a professional identity that extends beyond the local brand
- Staff pride in RAN affiliation translates into measurably higher service quality for clients
- Network membership provides a shared quality standard that unifies team behaviour and culture
- Being a RAN agent becomes a source of professional motivation that Malcolm Prescott observes daily
- Cultural benefit of RAN membership compounds over time as team identity strengthens
When your team know they're part of something bigger than the local office, it changes how they show up every day. RAN membership has given the Webbers team a sense of professional identity that goes beyond our own brand — they're proud to be RAN agents, and that pride translates directly into the quality of service our clients receive.
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Relocation Agent Network Q&A Series - Q3 How do your team feel about being members of RAN?
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