Jonathan Stein: rewards and customer engagement
Jonathan Stein, Founder, Vaboo
Estate agents struggled to retain clients and motivate staff without a compelling rewards mechanism, leaving past customers unengaged and revenue on the table.
In this Kerfuffle Supplier Spotlight, Jonathan Stein, Founder of Vaboo, sets out the core proposition: estate agents possess enormous databases of past clients but rarely leverage them. Vaboo solves this by embedding a customer rewards platform directly into agency operations, giving clients genuine reasons to stay engaged and giving staff a tool they can take pride in. Jonathan explains that the platform addresses three interconnected challenges — customer retention, staff motivation, and incremental revenue — in a single product. Agents who adopt Vaboo benefit from a structured, ongoing communication channel that transforms cold contacts into warm future clients, reducing the need for expensive cold acquisition.
Key points
- Jonathan explains Vaboo’s white-labelled rewards proposition for estate and letting agents.
- He describes use across customer and staff engagement, and both sales and lettings.
- The discussion explores moving beyond routine market-update emails to understand and engage an agency’s database.
- Transforms passive client databases into active, engaged audiences through ongoing rewards
- Provides agents with a credible reason to stay in regular contact with past clients
- Drives staff motivation by giving teams a differentiated product to be proud of
- Creates a platform for incremental revenue growth through retention and referrals
- Positions the agency brand as genuinely customer-centric in a crowded market
Estate agents are sitting on a gold mine of past clients and doing nothing with them. Vaboo turns that dormant database into an active revenue stream by giving agents a reason to stay in touch — one that genuinely matters to customers. When you reward loyalty, you build the kind of relationship that wins repeat business and referrals.