Persimmon keeps the homes coming, slowdown or not
By Kerfuffle Editorial ·
Persimmon is targeting around 12,500 homes in 2026, with sales rates and planning approvals moving in the right direction despite a challenging market.
The housing market may be dragging its feet, but Persimmon is still aiming for around 12,500 homes in 2026. That’s a sizeable target to keep in view while you’re chasing solicitors for an update.
Its net private sales rate rose 4% to 0.79 per outlet per week between July and the beginning of November. The housebuilder also secured more planning approvals.
For your branch, it’s a useful reminder to keep track of housebuilder plans and local supply, even when the wider market feels slow.
Read the full story at Property Soup.