Ai: rent it, own it, or plug it into your CRM?
By Kerfuffle Editorial ·
Agents choosing Ai tools need to weigh CRM integration against independent options, with data ownership, flexibility and control all in the mix.
Choosing Ai can feel a bit like deciding whether to borrow a ladder or buy one, except this one might end up handling your data.
Agents are weighing tools built into their CRM against independent Ai options. The trade-offs come down to data ownership, flexibility and control.
So what for your branch? Check which of those matters most before picking a tool, rather than letting the office kettle make the decision.
Read the full story at Estate Agent Today.