When Ai gets in the way of winning instructions
By Kerfuffle Editorial ·
Avocado Property co-founder Ian Macbeth says agents’ obsession with Ai is costing them instructions. Worth a thought before your next valuation pitch.
There’s a time and place for new tech, and it’s probably not when a potential client is waiting to hear why they should choose your branch. Avocado Property co-founder Ian Macbeth says an obsession with Ai is costing agents instructions.
The office kettle can take a break from being the most overworked thing in the branch. But don’t let Ai become the star of the show when winning instructions is the job.
So, for your branch, keep the focus on what helps you win the client’s business, and make sure Ai isn’t getting in the way.
Read the full story at Estate Agent Today.