AI lead generation
Homeflow launches AI-powered Live Chat to answer estate agency enquiries around the clock
Homeflow’s new AI-powered Live Chat is designed specifically for estate agencies, answering website visitors instantly, capturing leads and helping turn anonymous traffic into contacts agents can follow up.
At a glance
24/7 website support: Live Chat answers visitors day and night.
Built for estate agency: it understands branches, services, properties and the page a visitor is viewing.
Lead focused: enquiries, viewing requests and valuation leads feed into Homeflow Lead Manager.
October offer: half price for agencies that sign up during October.
Estate agency websites never close. The people answering enquiries eventually have to.
That gap between an always-on website and office opening hours is exactly what Homeflow is targeting with its newly launched Live Chat.
The AI assistant is designed to respond instantly and intelligently to website visitors, whether the agency is busy in branch, out on appointments or closed for the night.
The idea is simple: if somebody is ready to ask a question at 10.30pm, they should not have to wait until the next morning for an answer.
Built specifically for estate agency
Homeflow says Live Chat has been built around the way estate agency websites actually work rather than being a generic chatbot dropped onto the page.
The assistant can understand an agency’s branches, services and properties, as well as where a visitor is on the website when they ask a question.
That means somebody asking a question from a property listing can receive a response relevant to that property, while a visitor on a valuation page can be guided towards the next step in the valuation journey.
Live Chat can use context from:
- The agency’s branches
- Services offered
- Properties and listings
- The page currently being viewed
- The type of enquiry the visitor is making
The focus is on leads, not just conversations
The commercial value of Live Chat is not simply that it answers questions.
Homeflow has designed the tool to turn anonymous website visitors into identifiable contacts that an agent can follow up.
Every enquiry, viewing request and valuation lead generated through Live Chat can feed straight into Homeflow’s Lead Manager.
From anonymous visitor to follow-up opportunity.
The goal is to make sure website traffic does not disappear simply because somebody visited outside office hours or nobody was free to respond immediately.
For agencies not already using Lead Manager, Homeflow says it is included free alongside Live Chat.
It works on any estate agency website
Live Chat is not limited to websites built by Homeflow.
Agencies can add the assistant to another estate agency website using a single line of code.
Homeflow configures the service centrally, meaning there is no development project for the agency to manage and no additional system for staff to maintain day to day.
One line of code. Homeflow handles the central configuration, while the agency can continue using its existing website.
Bradleys gives its assistant a personality
One of the early adopters is Bradleys Estate Agents, which has gone a step further and given its AI assistant a name and personality.
Its assistant, “Brad”, has been set up with a cheeky tone and a clear commercial goal: help steer relevant conversations towards valuation opportunities.
“A month ago we switched on ‘Brad’, our AI assistant powered by Homeflow’s Live Chat. He’s already handled several hundred conversations.”
“We’ve given him a cheeky streak, he replies instantly, never takes a day off and always steers the conversation towards a valuation. He’s one of our best hires this year, especially given he doesn’t even want a desk.”
Kai Logan, Director at Bradleys Estate Agents
Why instant answers matter
For Homeflow, the thinking behind the product comes back to the value of every visitor who arrives on an agency website.
Someone browsing a property, thinking about booking a viewing or considering a valuation is already showing intent. If they leave because they cannot get the answer they need, that opportunity may disappear with them.
“Every visitor who leaves a website without an answer is a lost opportunity, and for an estate agency a single lead can be worth thousands of pounds.”
“Our AI-powered Live Chat makes sure no one is left waiting, no matter what time of day or night. Because it’s built for this industry, it gives genuinely useful answers straight away and turns anonymous traffic into contacts that agents can follow up.”
Shawn Zvinis, Head of Product at Homeflow
What does this mean for agency teams?
AI Live Chat does not remove the need for agents to follow up, build relationships or handle the more complex parts of a customer conversation.
Instead, the value is in covering the gaps: answering common questions instantly, capturing the customer’s details and making sure the enquiry reaches the team rather than disappearing overnight.
For agents, that can mean:
- Fewer website enquiries left unanswered overnight
- Viewing requests captured while interest is high
- More valuation opportunities identified
- Named contacts created from anonymous website traffic
- A clearer follow-up queue for the agency team
Half price for October sign-ups
Homeflow Live Chat is available now to any estate agency.
Launch offer
Half price for October sign-ups
Agencies signing up during October can access Homeflow Live Chat at half price.
About Homeflow
Homeflow provides websites, lead management software and digital marketing tools for estate agents.
The company says it is trusted by more than 2,500 agency branches to help win more instructions, convert more leads and deliver better digital experiences.
Homeflow Live Chat
Turn more website visitors into leads — even when the office is closed
See how Homeflow Live Chat can answer visitors instantly, capture enquiries and feed valuation and viewing opportunities into your lead management workflow.
