Rex Software has appointed Dr Liron Nehmadi as its chief product and technology officer (CPTO) to lead product, development, and design across the entire Rex group.

The leading all-in-one estate agency platform announced the appointment following a series of new product launches, acquisitions and rebrand, which brought its expanding suite of technology products under a single identity.

Liron brings a wealth of experience in product and development, most recently holding the post of vice president at AI-driven risk intelligence and management platform, EverC. Prior to this, he held a string of senior product positions at leading technology organisations, including three years as chief product officer at Catch of the Day, where he led product, development, UI, and analytics. During his tenure, the company scaled from AU$250M to AU$750M in revenue, culminating in its acquisition by Wesfarmers.

Tom Ainsworth, CRO at Rex said: “This has been a pivotal year for Rex. We’ve expanded our product suite, unified our brand, and set a clear direction for what comes next.
“Our focus now is on delivering intentional, practical AI workflows that genuinely improve how agencies operate, not AI for the sake of it. Liron’s appointment is a critical step in accelerating that roadmap and turning ambition into execution.
Commenting on his appointment, Liron said: “I’m excited to join Rex as CPTO at a time of real momentum, both for the business and for the real estate industry more broadly. The plans we have for 2026 and beyond are ambitious but grounded in what customers actually need.
“The market is telling us that agencies are overwhelmed by AI - there’s a lot of noise, but very little clarity. Our role is to cut through that complexity and deliver tangible, integrated AI capabilities that fit naturally into day-to-day workflows and drive real operational impact.”