Rex Software announce innovative integrated AI that unlocks estate agents’ databases
Leading estate agency CRM platform, Rex Software, has announced details of its latest innovation using advanced AI to aid estate agents, streamline administrative tasks and unlock nurturing and prospecting systems to maximise sales potential.
The new features are a result of findings from the business’s Artificial Intelligence Advisory Board, which provided valuable insights into the relationship between agents and AI.
Key findings included that data quality suffers when administrative tasks fall behind, prospecting fails due to a lack of clarity around who agents should call and when, hot leads can become overworked, and agents need clear actions and talking points to create warmer, faster conversations.
Rex AI has been developed to operate at the heart of the Rex CRM within a unique ecosystem comprising four distinct roles: AI Admin, AI Prospecting, AI Manage and AI Nurture.
AI Admin
AI Admin focuses on data entry and processing, automating tasks through voice or text input, data capture and task execution.
AI Prospecting
AI Prospecting identifies opportunities by surfacing who to talk to, why agents need to speak to them and what to say, providing an intelligent sales tool for mastering outbound workflows.
AI Nurture
AI Nurture automates high-volume, low-stakes follow-ups, warming cold leads and feeding the prospecting pipeline.
AI Manage
AI Manage provides expert performance and oversight through its visibility, coaching and forecasting engine.
“AI won’t replace agents, but those who leverage AI will replace those who don’t. Rex brings the power of AI directly into the CRM our customers use daily, speeding workflows, unlocking insights, and turning their database into an active growth engine.
“Rex AI elevates an agent’s workflow and productivity, leading them to unlock their database and tap into it like never before.”
Tom Ainsworth, Chief Revenue Officer at Rex Software
AI Admin is available now as a beta product, with AI Prospecting launching in the coming weeks. AI Manage and AI Nurture will be available later in 2026.
For more information on Rex AI, please visit www.rexsoftware.com.
