Best CRM for small independent estate agents (1 to 3 branches)
Updated 31 October 2026
How we score: rating 35%, review volume 30%, recent reviews 25% and review sentiment 10%, from Kerfuffle agent reviews only. Nobody can pay to change their position. See the full method
Which CRM do agencies with one to three branches rate most highly? Ranked only on reviews from agencies of that size.
Based on 117 reviews from agencies with one to three branches. A supplier needs at least 10 reviews from agencies this size to be ranked here.
The short answer
Among reviews from agencies with one to three branches, Alto ranks first today with a score of 72, ahead of Reapit (60) and Loop (56).
| # | Supplier | Type | Score | Reviews from agencies this size | Rating | Last 12 months | Latest review |
|---|
| 1 | Alto | Sales and lettings CRM | 72 | 11 | 4.91 | 8 | February 2026 |
| 2 | Reapit | Sales, lettings and property management CRM | 60 | 41 | 4.80 | 0 | May 2025 |
| 3 | Loop | Sales and lettings CRM | 56 | 18 | 5.0 | 0 | May 2023 |
| 4 | Veco Software | Lettings and property management software | 53 | 15 | 5.0 | 0 | October 2024 |
| 5 | Dezrez | Sales and lettings CRM | 53 | 18 | 4.83 | 0 | October 2023 |
Not enough reviews from agencies this size yet: AgentOS (4), Greenhouse OS (4), iamproperty (4), Apex 27 (1), Street Group (1).
1
A sales and lettings CRM from Houseful, the group behind Zoopla, used by agencies from single offices to multi branch groups.
- Reviews from agencies this size
- 11
- Average rating
- 4.91 / 5
- Last 12 months
- 8
- Latest review
- February 2026
Limited review volume
“Have found Ben McLeod to be very responsive and helpful, he is a great account manager for us.”
Administrator, Strakers · February 2026
“Ben McLeod has been so attentive and given us excellent customer service. Very approachable and professional> Ben followed the whole process through to the end. Thank you.”
Branch Manager, RMA Properties Ltd · February 2026
2
Sales, lettings and property management CRM
A cloud CRM and agency platform covering sales, lettings and property management, with its own app marketplace for third party integrations.
- Reviews from agencies this size
- 41
- Average rating
- 4.80 / 5
- Last 12 months
- 0
- Latest review
- May 2025
“Reapit has a good product support system and training options available to assist staff. Our contact Adam is always on hand to help where he can. The product has regular updates and is always evolving with new features and functionality which is really positive.”
Lindsays · September 2024
“Always have great service from the support team and our account manager , Raegan Taylor , is always on hand to provide assistance and is always happy to help solve any issues.”
Managing Director, Miller Metcalfe · July 2024
3
A cloud based CRM for estate and letting agents, praised in its reviews for personal, hands on support.
- Reviews from agencies this size
- 18
- Average rating
- 5.0 / 5
- Last 12 months
- 0
- Latest review
- May 2023
No reviews in the last 24 months
“Plus, and perhaps even more importantly they are responsive to suggested changes and improvements”
Business Owner, Clarke & Simpson · April 2023
“Mark is very supportive, very motivated and knows his product. He has a great personality and truly understands the meaning of customer service.”
Sales Manager, John Couch Estate Agents · April 2023
4
Lettings and property management software
Lettings and property management software with built in client accounting, used heavily by letting agents.
- Reviews from agencies this size
- 15
- Average rating
- 5.0 / 5
- Last 12 months
- 0
- Latest review
- October 2024
No reviews in the last 24 months
“Rosalind was excellent with sorting out a problem I had with a missing document. Very helpful and attentive. Many thanks.”
Central Estate Agents · April 2024
“I think Veco is a great software and I couldn't imagine my day to day duties without it. The staff are always helpful and there to assist with any issues encountered.”
Oakfield Estate Agents · February 2023
5
The Rezi cloud CRM for sales and lettings, with document storage and a branding team for agency websites and materials.
- Reviews from agencies this size
- 18
- Average rating
- 4.83 / 5
- Last 12 months
- 0
- Latest review
- October 2023
No reviews in the last 24 months
“Having used Dezrez One for many years I was pleased to see so many time-saving features had been added. Photos are so easy to upload and the document storage feature ensures that everything is in the one place for easy reference among colleagues.”
Administrator, Jeremy Leaf & Co · October 2023
“We are delighted to have an integration with Rezi making it easy for our mutual clients to make the most of our services simultaneously. The response from our clients has been fantastic, and it saves them time and is already winning them more instructions.”
Acaboom · September 2021
See the full live CRM ranking
How we rank them
Every supplier is ranked by its Kerfuffle Evidence Score, built only from reviews UK estate and letting agents have left on Kerfuffle. Nobody can pay to change their position, and membership of Kerfuffle is not an input.
- Rating, 35%. The average star rating, adjusted so a supplier with a handful of five star reviews cannot outrank one with hundreds of consistently strong ones.
- Volume, 30%. How many agents have reviewed the supplier.
- Recency, 25%. How often new reviews have arrived in the last 24 months. Reviews published on the same day count once.
- Sentiment, 10%. An Ai model reads every review and scores how positively it is written, ignoring the stars, so a supplier agents clearly love scores well even from agents who rarely give five stars.
The review data is refreshed every day. The score shown is the average of the score today and at each of the last four weekly cut-offs, so a single day of reviews cannot reshuffle the order. Ties are split on the number of reviews, then alphabetically.
Duplicate listings for the same company are merged and duplicate reviews are removed. Reviews from suppliers about themselves are left out. Suppliers need at least five agent reviews to be ranked. Reviews collected on other websites are never counted.
Branch counts come from the reviewer, who tells us how many offices their agency has when they write a review. For older reviews we match the reviewer's agency to our records of UK estate agencies and their offices. We matched 201 of 731 reviews. A franchise office counts under its brand's total number of offices.
Data last refreshed 31 October 2026.
Our independence
Compare The PropTech is run by Kerfuffle. Some suppliers on this page pay Kerfuffle for membership or marketing. That has no effect on the ranking, which is calculated from review data alone. Where a supplier pays agencies to take a demo, the fee is shown live from PropTech That Pays, our sister platform, and does not affect the ranking either. Any paid placement is labelled "Sponsored" and shown separately from the ranking.
Questions agents ask
What is the best CRM for estate agents with one to three branches?
Among reviews from agencies with one to three branches, Alto ranks first today with a score of 72, ahead of Reapit (60) and Loop (56).
How do you know how many branches a reviewer has?
We match the reviewer's agency to our records of UK estate agencies and use the number of offices that agency runs. This page uses 117 reviews we could match to an agency of this size.