Live ranking: CRM software

The best CRM software for UK estate and letting agents

Updated 31 October 2026

The short answer

Reapit is the top-ranked CRM for UK estate and letting agents on Kerfuffle review evidence today, with a score of 91, ahead of Alto (80) and Greenhouse OS (78). The ranking uses 731 reviews UK agents have left on Kerfuffle and is updated daily.

731agent reviews analysed
11suppliers ranked
73reviews in the last 12 months

Not sure which one is right for you?

Book a free CRM review with the Kerfuffle team. Tell us what you use now and what is not working, and we will talk you through the options honestly.

Discuss any of these suppliers with the Kerfuffle team

The ranking today

#SupplierTypeScoreReviewsRatingLast 12 monthsLatest review
1ReapitSales, lettings and property management CRM911974.773July 2026
2AltoSales and lettings CRM80664.5539October 2026
3Greenhouse OSCustomisable CRM78165.016October 2026
4LoopSales and lettings CRM73994.964October 2026
5Veco SoftwareLettings and property management software691764.980October 2024
6DezrezSales and lettings CRM68854.911May 2026
7Street GroupSales and lettings CRM67104.908June 2026
8iampropertyAgency platform62365.01November 2025
910ninetyCRM and sales progression5484.881August 2026
10Apex 27Customisable CRM54145.00February 2024
11AgentOSLettings and property management software49244.500July 2024

Compare them side by side

Branch sizes and previous systems come from agents' reviews. The other columns are filled in once each supplier confirms them, so nothing here is copied from sales material.

SupplierReviewers with 1 to 3 branchesWhere reviewers moved fromPricing modelContractSales, lettings or bothIntegrations
Reapit52% of 79 matchedAlto (1)Supplier to confirmSupplier to confirmSupplier to confirmSupplier to confirm
Alto79% of 14 matchedArthur Online (1), Gnomen (1), iamproperty movebutler (1)Supplier to confirmSupplier to confirmSupplier to confirmSupplier to confirm
Greenhouse OS50% of 8 matchedNot stated yetSupplier to confirmSupplier to confirmSupplier to confirmSupplier to confirm
Loop86% of 21 matchedNot stated yetSupplier to confirmSupplier to confirmSupplier to confirmSupplier to confirm
Veco Software42% of 36 matchedNot stated yetSupplier to confirmSupplier to confirmSupplier to confirmSupplier to confirm
Dezrez75% of 24 matchedNot stated yetSupplier to confirmSupplier to confirmSupplier to confirmSupplier to confirm
Street GroupToo few matched (3)Alto (2), Dezrez (1), Expert Agent (1)Supplier to confirmSupplier to confirmSupplier to confirmSupplier to confirm
iamproperty40% of 10 matchedNot stated yetSupplier to confirmSupplier to confirmSupplier to confirmSupplier to confirm
10ninetyToo few matched (1)Not stated yetSupplier to confirmSupplier to confirmSupplier to confirmSupplier to confirm
Apex 27Too few matched (1)Not stated yetSupplier to confirmSupplier to confirmSupplier to confirmSupplier to confirm
AgentOSToo few matched (4)Not stated yetSupplier to confirmSupplier to confirmSupplier to confirmSupplier to confirm

More CRM comparisons

Best CRM for small independentsReapit vs Alto

The full list

1

Reapit

Sales, lettings and property management CRM
91/100 Evidence Score

A cloud CRM and agency platform covering sales, lettings and property management, with its own app marketplace for third party integrations.

Agent reviews
197
Average rating
4.77 / 5
Last 12 months
3
Latest review
July 2026

“Currently preparing for migration from Alto to Reapit. Jiwan has been brilliant in assisting us to ensure a smooth migration. Looking forward to working with you guys.”

Managing Director, PDA Estate Agents · July 2026

“Nacima Farah was very professional, fast and efficient. Problem solved speedily.”

Lettings Director, alvi real estate · August 2025
2

Alto

Sales and lettings CRM
80/100 Evidence Score

A sales and lettings CRM from Houseful, the group behind Zoopla, used by agencies from single offices to multi branch groups.

Agent reviews
66
Average rating
4.55 / 5
Last 12 months
39
Latest review
October 2026

“Katy has been an absolute pleasure to work with throughout our migration from CFP to ALTO. Although the process initially felt daunting, she has made each step feel manageable and achievable, providing clear guidance and support along the way. Thank you!”

SHARP Lettings · October 2026

“I reached out to Nicola for help with updating letterheads. She worked quickly to offer solutions and got the job completed in an hour. It was a pleasure conversing with her through email and hope we are able to work together again should the need arise.”

Branch Manager, Rolfe East · May 2026
3

Greenhouse OS

Customisable CRM
78/100 Evidence Score

A customisable CRM and operating system for estate and letting agents, built around automation and the agency's own workflows.

Agent reviews
16
Average rating
5.0 / 5
Last 12 months
16
Latest review
October 2026

“Loved the course. Very informative and interesting. Lots of good advice which will be helpful going forward. Many thanks”

Pinewoodestateagency · October 2026

“When you're not used to a customisable CRM, you don't really know there's anything different. But as soon as you have something completely customisable to your needs, it's absolutely life-changing. Once you demo this system, it's blindingly obvious how different it is to most out-of-the-box systems!”

Preston baker · April 2026
4

Loop

Sales and lettings CRM
73/100 Evidence Score

A cloud based CRM for estate and letting agents, praised in its reviews for personal, hands on support.

Agent reviews
99
Average rating
4.96 / 5
Last 12 months
4
Latest review
October 2026

“Julian and the team at Loop have been a joy to work with and offer the best estate agency software available.”

Paul Coutts Estate Agency Ltd · October 2026

“Mark and the team were super responsive and organised, which allowed us to launch ahead of schedule. Many thanks to all the team involved in helping us meet our deadlines.”

HybridHaus · October 2026
5

Veco Software

Lettings and property management software
69/100 Evidence Score

Lettings and property management software with built in client accounting, used heavily by letting agents.

Agent reviews
176
Average rating
4.98 / 5
Last 12 months
0
Latest review
October 2024
No reviews in the last 24 months

“Rosalind has a lovely manner and was extremely helpful and quick to resolve my issue and to explain what the issue was so it could be rectified.”

Shaws Kensington · October 2024

“Rosalind was so quick to deal with the above ticket, which was brilliant! She called to talk me through what to do, as well as giving a detailed explanation of the issue experienced, so we shouldn't need to raise a ticket with a similar issue in future!”

Now Lettings Limited · August 2024
6

Dezrez

Sales and lettings CRM
68/100 Evidence Score

The Rezi cloud CRM for sales and lettings, with document storage and a branding team for agency websites and materials.

Agent reviews
85
Average rating
4.91 / 5
Last 12 months
1
Latest review
May 2026

“Would not use any other supplier . Fantastic service . Thank you Dez Rez”

Managing Director, Home With Hancock · May 2026

“Having used Dezrez One for many years I was pleased to see so many time-saving features had been added. Photos are so easy to upload and the document storage feature ensures that everything is in the one place for easy reference among colleagues.”

Administrator, Jeremy Leaf & Co · October 2023
7

Street Group

Sales and lettings CRM
67/100 Evidence Score

A sales and lettings CRM from Street Group with heavy use of automation and Ai, plus a wide set of integrations.

Agent reviews
10
Average rating
4.90 / 5
Last 12 months
8
Latest review
June 2026
Limited review volume

“The best software we've ever had! Support always on hand, and very open to feedback and improvements.”

Operations Director / Manager, ACREA Estate Agency · June 2026

“Great software and system. Jacob is very helpful and the embrace of AI usage has gone down a positive route”

Sales Manager, Aspire Properties · May 2026
8

iamproperty

Agency platform
62/100 Evidence Score

An agency platform covering CRM, lettings and property management. Many of its older reviews refer to the Openview lettings software.

Agent reviews
36
Average rating
5.0 / 5
Last 12 months
1
Latest review
November 2025

“Stuart is highly professional and has introduced me to a number of proptech providers. I am looking forward to continuing to work with Stuart in the future. A*.”

Managing Director, Greykey Estates · November 2025

“Having transferred Openview we have found the new software easy to use and very capable and the service from all the guys at VTUK is always fantastic”

Frost & Co Professional Lettings · September 2021
9

10ninety

CRM and sales progression
54/100 Evidence Score

CRM and sales progression software for estate and letting agents, with training and progression support from its own team.

Agent reviews
8
Average rating
4.88 / 5
Last 12 months
1
Latest review
August 2026
Limited review volume

“We cannot recommend 10Ninety enough. They are by far the best CRM we have used and have greatly improved the efficiency of our business. The team are extremely helpful and available and the software is very intuitive and easy to use at a really competitive price.”

Managing Director, The Letting Agent (Dorset) Ltd · August 2026

“what can I say that Stuart is one of the best in the industry and helped us in terms of driving our business forward and adding value, true gent and fantastic customer service. cannot recommend highly enough, keep up the great work.”

Operations Director / Manager, Winkworth Weybridge · July 2025
10

Apex 27

Customisable CRM
54/100 Evidence Score

A customisable sales and lettings CRM with a mobile app and a large number of integrations.

Agent reviews
14
Average rating
5.0 / 5
Last 12 months
0
Latest review
February 2024
No reviews in the last 24 monthsLimited review volume

“Having used Vebra, Jupix and Lifesycle in the past, Apex 27 is the easiet to use and its great that it is customisable to your needs with loads of integrations available. They are also a pleasure to work with which makes life much easier.”

Business Owner, Walker Smale · August 2022

“I’m very impressed with Apex27 and the efficiency of the support team there too. John Clarke has been excellent and both the mobile functionality and desktop seem ideal! Very happy so far and during this initial period! Very happy to recommend Apex27 and the team.”

Walmsley's The Way to Move · May 2022
11

AgentOS

Lettings and property management software
49/100 Evidence Score

Cloud lettings and property management software with accounts, tenancy notices and a well reviewed support team.

Agent reviews
24
Average rating
4.50 / 5
Last 12 months
0
Latest review
July 2024
No reviews in the last 24 months

“The team at Agent OS are all very helpful and friendly - Big shout out to Jake who just helped me with accounts and also Anthony and Dan!”

Paul Fosh Lettings · July 2024

“The agentOS customer service team are excellent and so patient with me. I call them regularly if I have an issue and they are superb. Highly recommend.”

PMT · May 2024

Latest CRM news

Stories from Kerfuffle News and the trade press that mention the CRM suppliers on this page.

Quarterly awards

The Kerfuffle Q3 Autumn Rankings 2026 awards for CRM software are a separate, dated edition judged on reviews published up to 30 September 2026. They do not change with the live ranking on this page.

See the Q3 Autumn Rankings 2026 CRM awards

How we rank them

Every supplier is ranked by its Kerfuffle Evidence Score, built only from reviews UK estate and letting agents have left on Kerfuffle. Nobody can pay to change their position, and membership of Kerfuffle is not an input.

The review data is refreshed every day. The score shown is the average of the score today and at each of the last four weekly cut-offs, so a single day of reviews cannot reshuffle the order. Ties are split on the number of reviews, then alphabetically.

Duplicate listings for the same company are merged and duplicate reviews are removed. Reviews from suppliers about themselves are left out. Suppliers need at least five agent reviews to be ranked. Reviews collected on other websites are never counted.

Branch counts come from the reviewer, who tells us how many offices their agency has when they write a review. For older reviews we match the reviewer's agency to our records of UK estate agencies and their offices. We matched 201 of 731 reviews. A franchise office counts under its brand's total number of offices.

Data last refreshed 31 October 2026.

Our independence

Compare The PropTech is run by Kerfuffle. Some suppliers on this page pay Kerfuffle for membership or marketing. That has no effect on the ranking, which is calculated from review data alone. Where a supplier pays agencies to take a demo, the fee is shown live from PropTech That Pays, our sister platform, and does not affect the ranking either. Any paid placement is labelled "Sponsored" and shown separately from the ranking.

Questions agents ask

What is the best CRM for estate agents?

On Kerfuffle review evidence today, Reapit ranks first, followed by Alto and Greenhouse OS. Alto has had the most reviews in the last 12 months.

What is the best CRM for a small independent agency?

Among reviews from agencies with one to three branches, Alto ranks first today. See the full small independents ranking for the method.

How is this ranking worked out?

Only from reviews UK estate and letting agents have left on Kerfuffle: the adjusted star rating, how many agents have reviewed the supplier, how often new reviews have arrived in the last 24 months, and how positively agents write about the supplier. Nobody can pay to change their position.

How often does it change?

The review data is refreshed every day. Scores are averaged over the last four weeks, so the order moves when the evidence moves, not on a single day.

How hard is it to change CRM?

It depends mostly on your data and the supplier's migration team. Ask for references from agencies that moved from your current system, and read the recent reviews on each profile, many of which describe the migration.

Not sure which one is right for you?

Book a free CRM review with the Kerfuffle team. Tell us what you use now and what is not working, and we will talk you through the options honestly.

Discuss any of these suppliers with the Kerfuffle team

Used one of these CRMs?

Your review moves the ranking. Open any supplier above and leave a review on Kerfuffle.

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