Live ranking: CRM software
The best CRM software for UK estate and letting agents
Updated 31 October 2026
How we score: rating 35%, review volume 30%, recent reviews 25% and review sentiment 10%, from Kerfuffle agent reviews only. Nobody can pay to change their position. See the full method
The short answer
Reapit is the top-ranked CRM for UK estate and letting agents on Kerfuffle review evidence today, with a score of 91, ahead of Alto (80) and Greenhouse OS (78). The ranking uses 731 reviews UK agents have left on Kerfuffle and is updated daily.
- Top ratedVeco Software4.98 from 176 reviews
- Best for small independentsAltoTop ranked on 11 reviews from 1 to 3 branch agencies
- Most reviewedReapit197 agent reviews
- MomentumAlto39 reviews in the last 12 months
731agent reviews analysed
11suppliers ranked
73reviews in the last 12 months
The ranking today
| # | Supplier | Type | Score | Reviews | Rating | Last 12 months | Latest review |
| 1 | Reapit | Sales, lettings and property management CRM | 91 | 197 | 4.77 | 3 | July 2026 |
| 2 | Alto | Sales and lettings CRM | 80 | 66 | 4.55 | 39 | October 2026 |
| 3 | Greenhouse OS | Customisable CRM | 78 | 16 | 5.0 | 16 | October 2026 |
| 4 | Loop | Sales and lettings CRM | 73 | 99 | 4.96 | 4 | October 2026 |
| 5 | Veco Software | Lettings and property management software | 69 | 176 | 4.98 | 0 | October 2024 |
| 6 | Dezrez | Sales and lettings CRM | 68 | 85 | 4.91 | 1 | May 2026 |
| 7 | Street Group | Sales and lettings CRM | 67 | 10 | 4.90 | 8 | June 2026 |
| 8 | iamproperty | Agency platform | 62 | 36 | 5.0 | 1 | November 2025 |
| 9 | 10ninety | CRM and sales progression | 54 | 8 | 4.88 | 1 | August 2026 |
| 10 | Apex 27 | Customisable CRM | 54 | 14 | 5.0 | 0 | February 2024 |
| 11 | AgentOS | Lettings and property management software | 49 | 24 | 4.50 | 0 | July 2024 |
Compare them side by side
Branch sizes and previous systems come from agents' reviews. The other columns are filled in once each supplier confirms them, so nothing here is copied from sales material.
| Supplier | Reviewers with 1 to 3 branches | Where reviewers moved from | Pricing model | Contract | Sales, lettings or both | Integrations |
| Reapit | 52% of 79 matched | Alto (1) | Supplier to confirm | Supplier to confirm | Supplier to confirm | Supplier to confirm |
| Alto | 79% of 14 matched | Arthur Online (1), Gnomen (1), iamproperty movebutler (1) | Supplier to confirm | Supplier to confirm | Supplier to confirm | Supplier to confirm |
| Greenhouse OS | 50% of 8 matched | Not stated yet | Supplier to confirm | Supplier to confirm | Supplier to confirm | Supplier to confirm |
| Loop | 86% of 21 matched | Not stated yet | Supplier to confirm | Supplier to confirm | Supplier to confirm | Supplier to confirm |
| Veco Software | 42% of 36 matched | Not stated yet | Supplier to confirm | Supplier to confirm | Supplier to confirm | Supplier to confirm |
| Dezrez | 75% of 24 matched | Not stated yet | Supplier to confirm | Supplier to confirm | Supplier to confirm | Supplier to confirm |
| Street Group | Too few matched (3) | Alto (2), Dezrez (1), Expert Agent (1) | Supplier to confirm | Supplier to confirm | Supplier to confirm | Supplier to confirm |
| iamproperty | 40% of 10 matched | Not stated yet | Supplier to confirm | Supplier to confirm | Supplier to confirm | Supplier to confirm |
| 10ninety | Too few matched (1) | Not stated yet | Supplier to confirm | Supplier to confirm | Supplier to confirm | Supplier to confirm |
| Apex 27 | Too few matched (1) | Not stated yet | Supplier to confirm | Supplier to confirm | Supplier to confirm | Supplier to confirm |
| AgentOS | Too few matched (4) | Not stated yet | Supplier to confirm | Supplier to confirm | Supplier to confirm | Supplier to confirm |
More CRM comparisons
The full list
1
Sales, lettings and property management CRM
A cloud CRM and agency platform covering sales, lettings and property management, with its own app marketplace for third party integrations.
- Agent reviews
- 197
- Average rating
- 4.77 / 5
- Last 12 months
- 3
- Latest review
- July 2026
“Currently preparing for migration from Alto to Reapit. Jiwan has been brilliant in assisting us to ensure a smooth migration. Looking forward to working with you guys.”
Managing Director, PDA Estate Agents · July 2026
“Nacima Farah was very professional, fast and efficient. Problem solved speedily.”
Lettings Director, alvi real estate · August 2025
2
A sales and lettings CRM from Houseful, the group behind Zoopla, used by agencies from single offices to multi branch groups.
- Agent reviews
- 66
- Average rating
- 4.55 / 5
- Last 12 months
- 39
- Latest review
- October 2026
“Katy has been an absolute pleasure to work with throughout our migration from CFP to ALTO. Although the process initially felt daunting, she has made each step feel manageable and achievable, providing clear guidance and support along the way. Thank you!”
SHARP Lettings · October 2026
“I reached out to Nicola for help with updating letterheads. She worked quickly to offer solutions and got the job completed in an hour. It was a pleasure conversing with her through email and hope we are able to work together again should the need arise.”
Branch Manager, Rolfe East · May 2026
3
A customisable CRM and operating system for estate and letting agents, built around automation and the agency's own workflows.
- Agent reviews
- 16
- Average rating
- 5.0 / 5
- Last 12 months
- 16
- Latest review
- October 2026
“Loved the course. Very informative and interesting. Lots of good advice which will be helpful going forward. Many thanks”
Pinewoodestateagency · October 2026
“When you're not used to a customisable CRM, you don't really know there's anything different. But as soon as you have something completely customisable to your needs, it's absolutely life-changing. Once you demo this system, it's blindingly obvious how different it is to most out-of-the-box systems!”
Preston baker · April 2026
4
A cloud based CRM for estate and letting agents, praised in its reviews for personal, hands on support.
- Agent reviews
- 99
- Average rating
- 4.96 / 5
- Last 12 months
- 4
- Latest review
- October 2026
“Julian and the team at Loop have been a joy to work with and offer the best estate agency software available.”
Paul Coutts Estate Agency Ltd · October 2026
“Mark and the team were super responsive and organised, which allowed us to launch ahead of schedule. Many thanks to all the team involved in helping us meet our deadlines.”
HybridHaus · October 2026
5
Lettings and property management software
Lettings and property management software with built in client accounting, used heavily by letting agents.
- Agent reviews
- 176
- Average rating
- 4.98 / 5
- Last 12 months
- 0
- Latest review
- October 2024
No reviews in the last 24 months
“Rosalind has a lovely manner and was extremely helpful and quick to resolve my issue and to explain what the issue was so it could be rectified.”
Shaws Kensington · October 2024
“Rosalind was so quick to deal with the above ticket, which was brilliant! She called to talk me through what to do, as well as giving a detailed explanation of the issue experienced, so we shouldn't need to raise a ticket with a similar issue in future!”
Now Lettings Limited · August 2024
6
The Rezi cloud CRM for sales and lettings, with document storage and a branding team for agency websites and materials.
- Agent reviews
- 85
- Average rating
- 4.91 / 5
- Last 12 months
- 1
- Latest review
- May 2026
“Would not use any other supplier . Fantastic service . Thank you Dez Rez”
Managing Director, Home With Hancock · May 2026
“Having used Dezrez One for many years I was pleased to see so many time-saving features had been added. Photos are so easy to upload and the document storage feature ensures that everything is in the one place for easy reference among colleagues.”
Administrator, Jeremy Leaf & Co · October 2023
7
A sales and lettings CRM from Street Group with heavy use of automation and Ai, plus a wide set of integrations.
- Agent reviews
- 10
- Average rating
- 4.90 / 5
- Last 12 months
- 8
- Latest review
- June 2026
Limited review volume
“The best software we've ever had! Support always on hand, and very open to feedback and improvements.”
Operations Director / Manager, ACREA Estate Agency · June 2026
“Great software and system. Jacob is very helpful and the embrace of AI usage has gone down a positive route”
Sales Manager, Aspire Properties · May 2026
8
An agency platform covering CRM, lettings and property management. Many of its older reviews refer to the Openview lettings software.
- Agent reviews
- 36
- Average rating
- 5.0 / 5
- Last 12 months
- 1
- Latest review
- November 2025
“Stuart is highly professional and has introduced me to a number of proptech providers. I am looking forward to continuing to work with Stuart in the future. A*.”
Managing Director, Greykey Estates · November 2025
“Having transferred Openview we have found the new software easy to use and very capable and the service from all the guys at VTUK is always fantastic”
Frost & Co Professional Lettings · September 2021
9
CRM and sales progression
CRM and sales progression software for estate and letting agents, with training and progression support from its own team.
- Agent reviews
- 8
- Average rating
- 4.88 / 5
- Last 12 months
- 1
- Latest review
- August 2026
Limited review volume
“We cannot recommend 10Ninety enough. They are by far the best CRM we have used and have greatly improved the efficiency of our business. The team are extremely helpful and available and the software is very intuitive and easy to use at a really competitive price.”
Managing Director, The Letting Agent (Dorset) Ltd · August 2026
“what can I say that Stuart is one of the best in the industry and helped us in terms of driving our business forward and adding value, true gent and fantastic customer service. cannot recommend highly enough, keep up the great work.”
Operations Director / Manager, Winkworth Weybridge · July 2025
10
A customisable sales and lettings CRM with a mobile app and a large number of integrations.
- Agent reviews
- 14
- Average rating
- 5.0 / 5
- Last 12 months
- 0
- Latest review
- February 2024
No reviews in the last 24 monthsLimited review volume
“Having used Vebra, Jupix and Lifesycle in the past, Apex 27 is the easiet to use and its great that it is customisable to your needs with loads of integrations available. They are also a pleasure to work with which makes life much easier.”
Business Owner, Walker Smale · August 2022
“I’m very impressed with Apex27 and the efficiency of the support team there too. John Clarke has been excellent and both the mobile functionality and desktop seem ideal! Very happy so far and during this initial period! Very happy to recommend Apex27 and the team.”
Walmsley's The Way to Move · May 2022
11
Lettings and property management software
Cloud lettings and property management software with accounts, tenancy notices and a well reviewed support team.
- Agent reviews
- 24
- Average rating
- 4.50 / 5
- Last 12 months
- 0
- Latest review
- July 2024
No reviews in the last 24 months
“The team at Agent OS are all very helpful and friendly - Big shout out to Jake who just helped me with accounts and also Anthony and Dan!”
Paul Fosh Lettings · July 2024
“The agentOS customer service team are excellent and so patient with me. I call them regularly if I have an issue and they are superb. Highly recommend.”
PMT · May 2024
Latest CRM news
Stories from Kerfuffle News and the trade press that mention the CRM suppliers on this page.
Quarterly awards
The Kerfuffle Q3 Autumn Rankings 2026 awards for CRM software are a separate, dated edition judged on reviews published up to 30 September 2026. They do not change with the live ranking on this page.
See the Q3 Autumn Rankings 2026 CRM awards
How we rank them
Every supplier is ranked by its Kerfuffle Evidence Score, built only from reviews UK estate and letting agents have left on Kerfuffle. Nobody can pay to change their position, and membership of Kerfuffle is not an input.
- Rating, 35%. The average star rating, adjusted so a supplier with a handful of five star reviews cannot outrank one with hundreds of consistently strong ones.
- Volume, 30%. How many agents have reviewed the supplier.
- Recency, 25%. How often new reviews have arrived in the last 24 months. Reviews published on the same day count once.
- Sentiment, 10%. An Ai model reads every review and scores how positively it is written, ignoring the stars, so a supplier agents clearly love scores well even from agents who rarely give five stars.
The review data is refreshed every day. The score shown is the average of the score today and at each of the last four weekly cut-offs, so a single day of reviews cannot reshuffle the order. Ties are split on the number of reviews, then alphabetically.
Duplicate listings for the same company are merged and duplicate reviews are removed. Reviews from suppliers about themselves are left out. Suppliers need at least five agent reviews to be ranked. Reviews collected on other websites are never counted.
Branch counts come from the reviewer, who tells us how many offices their agency has when they write a review. For older reviews we match the reviewer's agency to our records of UK estate agencies and their offices. We matched 201 of 731 reviews. A franchise office counts under its brand's total number of offices.
Data last refreshed 31 October 2026.
Our independence
Compare The PropTech is run by Kerfuffle. Some suppliers on this page pay Kerfuffle for membership or marketing. That has no effect on the ranking, which is calculated from review data alone. Where a supplier pays agencies to take a demo, the fee is shown live from PropTech That Pays, our sister platform, and does not affect the ranking either. Any paid placement is labelled "Sponsored" and shown separately from the ranking.
Questions agents ask
What is the best CRM for estate agents?
On Kerfuffle review evidence today, Reapit ranks first, followed by Alto and Greenhouse OS. Alto has had the most reviews in the last 12 months.
What is the best CRM for a small independent agency?
Among reviews from agencies with one to three branches, Alto ranks first today. See the full small independents ranking for the method.
How is this ranking worked out?
Only from reviews UK estate and letting agents have left on Kerfuffle: the adjusted star rating, how many agents have reviewed the supplier, how often new reviews have arrived in the last 24 months, and how positively agents write about the supplier. Nobody can pay to change their position.
How often does it change?
The review data is refreshed every day. Scores are averaged over the last four weeks, so the order moves when the evidence moves, not on a single day.
How hard is it to change CRM?
It depends mostly on your data and the supplier's migration team. Ask for references from agencies that moved from your current system, and read the recent reviews on each profile, many of which describe the migration.
Used one of these CRMs?
Your review moves the ranking. Open any supplier above and leave a review on Kerfuffle.
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