Rex aligns brands following multiple acquisitions

If you haven’t heard of Rex Software by now, where have you been? The Proptech heavyweight has just shared some exciting news.

“Rex Software, a leading provider of estate agency technology solutions, has announced a strategic rebrand to align its growing portfolio of products under a single, unified identity. This move follows the acquisitions of Cirrus8, a leading commercial property management platform, and RealTrust, a provider of outsourced property management assistance and trust accounting, earlier in the year.

The rebrand signals Rex’s evolution from a house of individual brands into a fully integrated Proptech force serving both residential and commercial property sectors across its United Kingdom, Australia, and New Zealand markets.

Operating under the banner of ‘Rex’, the unified products are now: commercial property management system RexCirrus8, sales and letting customer relationship management RexCRM, social media marketing platform RexReach, outsourced property management assistance and trust accounting RexRealTrust, residential property management system RexPM and website builder RexSites.

Tom Ainsworth, CRO at Rex, said: ‘Since its inception in 2012, Rex has grown to operate in both hemispheres, built a team of over 300 brilliant minds, won multiple awards and joined forces with other leading Proptech solutions.

Today, Rex powers thousands of customers with a suite of digital products and services across CRM, property management, digital advertising, website solutions and more. This rebrand comes at a pivotal moment, marking a major milestone in Rex’s journey to becoming a globally recognised end-to-end Proptech solution.

We’re aligning our products, people, and vision under one identity, making it easier for customers to understand the value we offer across the property journey.’”

For more information on the full range of Rex technology solutions, visit www.rexsoftware.com.

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