Meet the team | kerfuffle

Who's
behind Kerfuffle?

Simon has been a mainstay in the CRM space for agency for the last two decades. He was previously a director at Reapit where he helped them become the market leading provider before selling the business in 2017.

In that time Simon has built strong relationships with suppliers and agents which secures the very foundation of Kerfuffle’s philosophy - 'bringing agents and suppliers together in a partnership that works for everyone'.

Simon Whale, Chief Kerfuffler & Founder

Meet the team

Simon Whale

MD & Founder

There are far too many 'best-kept secrets' in this industry, so it's my aim no MY mission to make sure that the best agents have the best partners at their disposal for the best possible price....View bio

Richard Durrant

Commercial & Strategic Director

Teaboy to Managing Director to umm, umm Kerfuffler!! (Simon refers to me as ‘rent boy’ which he claims is due to my lettings background but I’m not convinced.) I have spent the past 24 years in the...View bio

Paul Morgan

IT Director & PropTech Consultant

My job title is Kerfuffle IT Director and Proptech Consultant. "Kerfuffle Knerd" for short. I've 14 years of board experience as an Estate Agency IT Director for a top 20 estate agency. Before...View bio

David Mintz

Revenue & Marketing Director

With over 24 years of experience at the coal face of the Estate Agency industry, and successfully being involved in running independent estate agencies in both London and Manchester, David is a...View bio

Sarah Blair

Supplier Success Manager

Prior to joining Kerfuffle I worked for a leading EDM provider for seven years, working with many estate agents across all areas of email marketing. My official title when joining was Kerfuffle...View bio

Fam Ahamed

Agency Consultant

I've been in the property industry for over 13 years and started my journey at The Daily Mail Group Trust working with FindaProperty/Primelocation and Globrix. I've also worked for One Dome and...View bio

Carly Knight

Agency Success Manager

My experience will be a little different to most in Property land! I started in the publishing industry in the '90s selling advertising across print media. At 19 years old, I was the youngest...View bio

Janaki Kumar

Marketing Manager

Janaki’s the name, marketing’s my game. When not hearing a million variations of my name during a zoom meeting – don’t worry, I definitely see the funny side of it but for those wondering it’s...View bio

Annabel McGuire

Digital Marketing Executive

I'm a full-time digital marketing wizard. I have been in the property marketing industry for almost 4 years now, first starting off as an App Developer and now in the digital marketing sector. I...View bio

Word on the tweet

Download our latest supplier management white paper

Become a Kerfuffle club member.

Get exclusive deals direct and the best supplier recommendations

I'm an estate agent I'm a supplier
cross

Let me do all the hard work and recommend products based on three simple questions

1. What are you trying to achieve?

Let me do all the hard work and recommend products based on three simple questions

2. How many offices do you have?

Let me do all the hard work and recommend products based on three simple questions

3. What is your budget?

Well done, that was easy. Once I’ve compiled a list of relevant suppliers where shall I send it?

Send the list to:
I agree to the Terms & Conditions.
I agree to receiving regular newsletters in accordance with the Terms & Conditions.

We have placed cookies on your device to improve your experience. By continuing, you agree to our cookie policy. Accept Cookies