Meet the team

Who's
behind Kerfuffle?

Simon has been a mainstay in the CRM space for agency for the last two decades. He was previously a director at Reapit where he helped them become the market leading provider before selling the business in 2017.

In that time Simon has built strong relationships with suppliers and agents which secures the very foundation of Kerfuffle’s philosophy - 'bringing agents and suppliers together in a partnership that works for everyone'.

Simon Whale, Chief Kerfuffler & Founder

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Simon Whale

MD & Founder

There are far too many 'best-kept secrets' in this industry, so it's my aim no MY mission to make sure that the best agents have the best partners at their disposal for the best possible price....View bio

David Mintz

Revenue & Marketing Director

With over 24 years of experience at the coal face of the Estate Agency industry, and successfully being involved in running independent estate agencies in both London and Manchester, David is a...View bio

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Sarah Blair

Group Operations Manager

Prior to joining Kerfuffle I worked for a leading EDM provider for seven years, working with many estate agents across all areas of email marketing. My official title when joining was Kerfuffle...View bio

Stuart Feldman

Sales Manager

With over 15 years of experience within the property industry, from tenancy protection to Prop tech. Stuart is a passionate advocate for our industry. Stuart brings active experience working with...View bio

Rob Griffiths

Business Development Manager

With over 30years Business Development experience, Rob brings passion and the highest levels of customer service to the Group Previous roles within the Proptech field, means he can understand Estate...View bio