Simon Whale | kerfuffle

Simon Whale

MD & Founder

There are far too many 'best-kept secrets' in this industry, so it's my aim no MY mission to make sure that the best agents have the best partners at their disposal for the best possible price. Quiet and unassuming I am not, but if you want to ensure that everyone knows about these secrets then you won't go far wrong by going to the loudest man in the room. There's not been an amazing company yet built that is big or Teflon enough to stop me hanging onto its coattails.

For my lovely kerfuffler agents, I don't know who you are (yet). I don't know what you want (yet). If you're looking for suppliers for your business I can tell you I won't take your money its free to join Kerfuffle... but what I do have are a very particular set of skills. Skills I have acquired over a very long, Amaretto soaked career. Skills and a fashion sense that make me a nightmare for companies trying to price gouge or lead you astray.

To the wonderful industry suppliers, if you give my precious kerfufflers a great deal, that will be the end of it - I will not look for you, I will not pursue you... but if you don't, I will look for you, I will find you... and I will talk incessantly about myself until you do.

Meet the team

Janaki Kumar

Marketing Manager

Janaki’s the name, marketing’s my game. When not hearing a million variations of my name during a zoom meeting – don’t worry, I definitely see the funny side of it but for those wondering it’s...View bio

Fam Ahamed

Agency Consultant

I've been in the property industry for over 13 years and started my journey at The Daily Mail Group Trust working with FindaProperty/Primelocation and Globrix. I've also worked for One Dome and...View bio

Sarah Blair

Supplier Success Manager

Prior to joining Kerfuffle I worked for a leading EDM provider for seven years, working with many estate agents across all areas of email marketing. My official title when joining was Kerfuffle...View bio

Annabel McGuire

Digital Marketing Executive

I'm a full-time digital marketing wizard. I have been in the property marketing industry for almost 4 years now, first starting off as an App Developer and now in the digital marketing sector. I...View bio

Paul Morgan

IT Director & PropTech Consultant

My job title is Kerfuffle IT Director and Proptech Consultant. "Kerfuffle Knerd" for short. I've 14 years of board experience as an Estate Agency IT Director for a top 20 estate agency. Before...View bio

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