Missed Calls, Missed Instructions: Why It’s Time for Estate Agents to Rethink the First Ring

In estate agency, timing is everything. That one call you didn’t answer? It could have been your next listing. A motivated buyer. A long-term client. But if you weren’t available, even for a moment, chances are, they’ve already moved on.

According to industry research, over 85% of people won’t call back if their first attempt goes unanswered. For estate agents, that’s not just a missed conversation — it’s a missed opportunity, a dent in your brand, and a potential deal lost to a more responsive competitor.

So, how many instructions are you losing each week without even knowing?

Estate Agency Is a Business Built on Moments

Let’s break this down.

Every call you miss is a potential:

• Vendor who wants a valuation

• Buyer ready to view or make an offer

• Landlord looking for full management

• Past client returning with new instructions

And here’s the truth: UK estate agents miss between 5 and 10 new business calls per week. That’s conservative. Agencies with multiple negotiators out on viewings, or those who shut shop at 5pm, often miss even more.

Worse still, during peak listing seasons or bank holidays, missed calls can spike. Some estimates suggest that 25% to 40% of inbound calls go unanswered, particularly when phones ring after hours or during busy periods.

The Real Cost of Missed Calls

Let’s talk numbers.

🔴 Missing just 1 or 2 potential valuation calls per day could cost an agency £20,000–£40,000 per week in lost commission.

That’s not a typo. Think about the average fee for a listing, the typical conversion rate, and the lifetime value of that client. Now multiply that by the calls you didn’t return in time. It adds up - fast.

And it’s not just the deal that’s lost. It’s the reputation hit:

• You seem unavailable.

• You seem unreliable.

• You seem replaceable.

That's Where Genifea Comes In

Genifea is designed to solve this problem - permanently.

Our advanced AI answers every call, 24/7 - instantly, accurately, and always on-brand. It’s like having the perfect receptionist who never sleep.

Here’s what that means for your agency:

✅ Never miss a vendor or buyer again
✅ Calls answered when you’re on appointments or closed
✅ First impressions managed professionally
✅ More leads. Less stress. Higher conversion.

We’re not here to replace your team. We’re here to support them — so your business never sleeps, even when your team does.

The Bottom Line

If a missed call makes a potential client question how you’ll handle their entire transaction… that’s a problem.

If you’re not the one answering, someone else will be.

With Genifea, you’ll make every call count — and turn more enquiries into instructions, offers, and completions.

🔗 What’s Next?

📞 Book a quick 30-minute demo here
📖 Learn more about how Genifea helps estate agents here