Case study: Win more MAs through marketing | kerfuffle

How the client benefitted

Win more valuations through focused marketing activity

Increase lead speed

Win leads faster through targeted marketing

Increase lead volume

Win more leads through digital marketing

Win competitors stock

Highly targeted marketing to win competitors unsold listings

"I can personally vouch for the fantastic knowledge that Paul has that he shared with me on our @BradleyandCoBS8 recent consultation. An extremely worthwhile exercise, definitely recommend."

Debbie Franklin,Bradley & Co.

Our strategy

Worked with a one branch agency to improve their marketing. They were doing a little bit of everything and wanted to know some technology to help, especially help with digital marketing. Upon chatting to the agent, it became apparent that they needed to think about the purpose of different types of marketing and focus their marketing on outcomes.

We reviewed the Kerfuffle estate agency marketing funnel framework (available to subscribers in the Kampus) and refocused the marketing efforts on the marketing that triggers the "book valuation" action. We agreed on the metrics that would tell us of success at this level.

We also agreed that once this "book valuation" marketing was great then we'd then move up the funnel to the "investigate local agents" stage to make this great too.

Paul Morgan

IT Director & PropTech Consultant

#CRM Systems / #Marketing / #PropTech Suppliers / #Sales

I've got 14 years board experience as Estate Agency IT Director for a top 20 estate agency. Before joining the estate agency, I was a business process improvement consultant for many Fortune 500...View bio

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