Simon Whale | kerfuffle

Simon Whale

MD & Founder

#CRM Systems / #Lettings / #Sales

Simon Whale

How I can help

I help agents identify the right PropTech and suppliers for their specific business challenges and unique business culture.

About Me

I have worked in the property industry for over 20 years.

CRM has been my life for the best part of 3 decades, which is a dubious bucket list claim! I am best known for my time as a Director at Reapit. I sold the company in 2017 and left to set up Kerfuffle, my pink passion. I now do the heavy lifting for estate agents when buying new proptech.

Kerfuffle Highlights

  • Creator of Kerfuffle.com and kampus.kerfuffle.com.
  • Consulted to corporate and franchise leaders on CRM and IT selection.
  • Became recognised as the 3rd most influential person in UK PropTech!

Meet our consultants

Richard Durrant

Commercial & Strategic Director

Teaboy to Managing Director to umm, umm Kerfuffler!! (Simon refers to me as ‘rent boy’ which he claims is due to my lettings background but I’m not convinced.) I have spent the past 24 years in the...View bio

Paul Morgan

IT Director & PropTech Consultant

My job title is Kerfuffle IT Director and Proptech Consultant. "Kerfuffle Knerd" for short. I've 14 years of board experience as an Estate Agency IT Director for a top 20 estate agency. Before...View bio

David Mintz

Revenue & Marketing Director

With over 24 years of experience at the coal face of the Estate Agency industry, and successfully being involved in running independent estate agencies in both London and Manchester, David is a...View bio

Fam Ahamed

Agency Consultant

I've been in the property industry for over 13 years and started my journey at The Daily Mail Group Trust working with FindaProperty/Primelocation and Globrix. I've also worked for One Dome and...View bio

Consultants Appointments

The appointments types subscribing estate agents usually choose with our consultants are:

  • Objective one-on-one guidence on a single topic from Kerfuffle's expert consultants, specific to the challenge at hand. 15 minutes
  • KPI review and direction setting from kerfuffle's expert consultants, specific to the challenge at hand. 30 minutes
  • Strategy setting and action plan agreement from Kerfuffle's expert consultants, specific to the challenge at hand. 60 minutes
  • Objective in depth analysis and planning from Kerfuffle's expert consultants, specific to the challenge at hand. 2-3 hours
  • To access these consults, and our other services, we offer three subscription models.
  • View Our Subscription
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Let me do all the hard work and recommend products based on three simple questions

1. What are you trying to achieve?

Let me do all the hard work and recommend products based on three simple questions

2. How many offices do you have?

Let me do all the hard work and recommend products based on three simple questions

3. What is your budget?

Well done, that was easy. Once I’ve compiled a list of relevant suppliers where shall I send it?

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