Case study: World-class and future-proof website | kerfuffle

How the client benefited

The client was left with a multi-year implementation plan to develop a leading lead-generating website

Right time

Advanced tracking spanning all digital media will enable the timely contact of customers.

Right place

Customer actions in the digital world trigger automation to move customers along their journey.

Right message

Timely digital and human contact will win more business for the agent.

Our strategy

Worked with a multi-branch agency who felt their website's capabilities were getting behind, and preventing outstanding performance.

Agreed on a 7-day project to map out the capabilities their website will need in the coming 3 years, the technologies needed to support these capabilities, confirm the business benefits of these capabilities and roadmap how to get there.

This engagement was completed a few weeks later, and I can say that once the capabilities are live the agency will have the most advanced website in the industry, enabling lead capture and tracking at a level I have not seen anywhere else.

Paul Morgan

IT Director & PropTech Consultant

#CRM Systems / #Marketing / #PropTech Suppliers / #Sales

I've got 14 years board experience as Estate Agency IT Director for a top 20 estate agency. Before joining the estate agency, I was a business process improvement consultant for many Fortune 500...View bio

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