AI in property transactions
AI in property transactions: how Complete ASAP reduced admin time by 30%
Complete ASAP shares how responsible AI is helping its onboarding team reduce repetitive admin, open cases faster and spend more time supporting buyers and sellers.
At a glance
30% admin reduction: Complete ASAP has reduced admin time across its onboarding team by around 30%.
95% file-opening time eliminated: automation now handles much of the repetitive work previously involved in opening sales progression files.
550+ cases processed: the system processed more than 550 cases in its first month of testing.
Human oversight remains central: AI handles rules-based tasks, while the Complete ASAP team reviews exceptions and edge cases.
There has been a lot of industry discussion recently about how AI can be implemented in property transactions.
Complete ASAP has been exploring this within its own onboarding process, and the results are already significant.
By using AI to support repetitive onboarding tasks, Complete ASAP has reduced admin time across its onboarding team by around 30%. That means less time spent on manual, process-heavy work and more time available for direct communication with buyers and sellers.
For Complete ASAP, AI is not about replacing people. It is about removing the repetitive work that slows people down.
Taking the repetition out of onboarding
Complete ASAP estimates that 95% of the time previously spent opening sales progression files has now been eliminated through automation.
AI handles repetitive, rules-based tasks such as document reading, data extraction and case opening.
However, human oversight remains central. Complete ASAP’s team continues to review exceptions, edge cases and anything that needs judgement, context or experience.
30%
reduction in admin time across Complete ASAP’s onboarding team.
95%
of the time previously spent opening sales progression files eliminated through automation.
Responsible AI, with people still in control
For Complete ASAP, AI in property transactions means using automation to take care of process-heavy tasks, while the team focuses on the areas that require judgement, communication and experience.
The move forms part of Complete ASAP’s wider strategy to use AI responsibly, applying it where it improves speed and accuracy, while freeing up time to focus on what really moves transactions forward.
AI handles the heavy lifting. The team handles the judgement.
That balance is key to using automation in a way that supports transactions rather than creating new risk.
The challenge: messy data and handwritten memos
One of the biggest challenges came from the nature of the data itself.
Around 40% of incoming memoranda of sale are handwritten, often captured outside of CRM systems. That means the information needs to be read, interpreted, validated and entered before the sales progression file can properly begin.
The opportunity: guided AI can process this information reliably, helping Complete ASAP open cases faster while still keeping the team in control of quality and exceptions.
What Complete ASAP’s CTO says
“Our onboarding team are exceptional at managing property transactions, but they were spending a huge amount of time buried in admin, manually reading memoranda of sale, validating information and opening cases.”
“One of the biggest challenges came from the nature of the data itself. Around 40% of incoming memos are handwritten, often captured outside of CRM systems.”
“When we realised guided AI could reliably process this information, it provided further evidence of its time-saving capabilities.”
“Importantly, this works alongside our existing systems rather than replacing them. For us, using AI responsibly means letting technology handle what it does best, while keeping our team in control of the parts that matter most.”
“The biggest benefit is the time this creates for our team to spend with buyers and sellers. When a case is opened quickly, a sales progressor is assigned sooner, and the transaction gets moving earlier, which is critical in a market where chains can fall apart if momentum is lost.”
Matt Goddard, Chief Technology Officer, Complete ASAP
The results so far
In its first month of testing, the system processed more than 550 cases and around 3,000 pages of documentation.
That is a level of throughput that would previously have required significant manual effort from the Complete ASAP onboarding team.
550+
cases processed in the first month of testing.
3,000
pages of documentation processed.
Why speed matters in sales progression
When a case is opened quickly, a sales progressor can be assigned sooner. That means the transaction starts moving earlier, and buyers and sellers receive support sooner.
In a market where chains can fall apart if momentum is lost, those early stages matter.
By reducing the administrative delay at the start of the process, Complete ASAP’s onboarding automation helps the team focus on the communication and coordination that keeps transactions moving.
Faster case opening means earlier sales progression, and earlier sales progression helps protect momentum.
What comes next?
Complete ASAP already has further automation projects in development, along with expanded reporting and business intelligence capabilities.
These are designed to support smarter operational decision-making across the business, helping the team continue improving speed, accuracy and visibility as transactions become more complex.
Complete ASAP’s AI approach focuses on:
- Reducing repetitive admin
- Improving case-opening speed
- Maintaining human oversight
- Freeing teams to communicate with buyers and sellers
- Supporting better operational reporting and decision-making
The bottom line
AI in property transactions works best when it is applied to the right tasks.
For Complete ASAP, that means automating repetitive, rules-based admin while keeping experienced people close to the work that requires judgement, communication and care.
The result is not just a faster internal process. It is more time for the team to support buyers and sellers, assign progressors earlier and keep transactions moving when momentum matters most.
Smarter sales progression
See how Complete ASAP keeps transactions moving
Complete ASAP combines specialist sales progression expertise with responsible technology to reduce admin, improve communication and keep momentum from case opening to completion.
