When was the last time you updated your blog? By sharing your knowledge through blogging you can deliver value to an audience before you have done business with them, position your brand as one that is knowledgeable and helpful, build trust, optimise your website and give you great content to share through your social platforms.
Nelly Berova from Art Division is an expert in this space. Here are 8 great blog writing tips to inspire you to get typing and help you to create interesting content on a regular basis. In this article, Nelly covers 8 types of blog posts that are easy and quick to create.
The Commentary Style Post
How do you get the same engagement as a news website? Publish a relevant original news post that you think your readers will find engaging and add your own comments. Commentary is a great strategy to cover a trending or topical story. You start by framing some current event or story relevant to the property industry or your local area, then delve into your company’s position on the matter.
Commentary style posts are excellent tools to build trust with your audience because they provide factual information and present you as a leading authority in your area, who’s on the tip of the information curve.
Crowdsourced Post
The crowdsourced post brings multiple experts together to answer a single question in short-form, leveraging on their authority. Simply ask three or more experts the same question and aggregate the answers into a single post. Start by defining who this post will benefit (your segment), what topic would interest them (you can check a few forums or the news) and compile a list of experts you can email with your question. When publishing on your social channels, make sure you tag all the experts so they can share it on their social channels too.
YouTube Cut Up Post
YouTube Cut Up blog posts are really fast to put together. They create high-value content as there’s a little bit of everything - images, text and of course, video. Go on YouTube and look for a video that’s relevant to one of your segments and ideally is already popular. It’s a good idea to write a few paragraphs about the point of the video or your take on the subject, but the video itself should be the star of the show.
The Personal Spotlight Post
People like to read about people, so if you can make a personal spotlight post that engages your readers emotionally, you’ll instantly win interest. For example, you could feature members or your team that have been doing great work in the community throughout lockdown, or speak to local business owners about the challenges they face and what they’re doing to keep operating whilst keeping the community safe. This style of emotive writing creates personality.
Stat Round-Up Post
The Stat Round-Up post works best when you use statistics that you have produced. If this is not possible, consider curating and pulling together stats from multiple locations to create good statistics. There are lots of great suppliers out there who can help you source this information such as Dataloft, Sprift and TwentyEA, or you could simply refer to sites such as RightMove, Zoopla or The Land Registry and focus on your locations.
Interview Post
Interview an influencer and write a transcript of the interview. If done via a webinar, you could share the recording too so that the viewer has a choice about which media they consume. All you have to do is prepare the questions, but don’t forget to press the record button!
Quote Post
Share an inspirational quote from an influential person, celebrity, or simply someone unknown. This type of post is very simple to create. Think of the common subject (for example ‘home’) and Google ‘quotes about ‘home’ then compile a list of quotes that you can refer back to when you’re stuck for content.
The Infographic Post
Visual media, such as infographics, has a higher propensity to be shared. This in turn increases your brand visibility, traffic and helps with your organic ranking (SEO). It’s a good starting point to write a few paragraphs about the aim of your chosen infographic, but the visual content itself must be the star of the show.
So there you have it – give them a go and monitor your web traffic and social shares to see how you get on. Some posts will drive more engagement than others giving you a steer on which topics your audience finds most engaging.
Don’t have the time or resources to write blogs? Ask Art Division to fuel your blog instead. Register your interest via their page and take advantage of their exclusive Kerfuffle deal.
With thanks to Nelly Berova from Art Division for this blog contribution.
