From Leave- Behind to Lead Magnet: Sprift's Interactive Reports Explained
Intro
There’s a reason I still walk into living rooms with something in my hand. A good report is armour and empathy in one. Sprift’s always nailed that. The printed report sits on the coffee table, the interactive link pings in the background, and together they keep you front of mind long after you’ve left. In this episode, I spoke to Matt Gilpin, CEO at Sprift, about the latest generation of their interactive reports and why they’re quietly becoming lead-magnets, not just leave-behinds.
Paper still matters. Links matter more.
Agents like to carry something in. Sellers like to keep something that’s actually about their home. That’s why Sprift’s white-labelled PDFs stick around. But the interactive report is where the magic compounds: it’s trackable. You see the flurries of activity post-MA, the silence while life happens, and then the link lights up again two months later. That’s your nudge to call, not to say “I saw you clicking,” but to ask the right question at the right time.
What’s new inside the interactive reports
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Referral panel built-in. Add your preferred partners for conveyancing, mortgages and more. If you don’t have partners yet, Sprift can surface a network that pays fair referral fees. You control where the lead goes.
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WhatsApp baked in. Sellers and buyers can tap straight into your DMs from the report. No forms. No faff. Just the channel people actually use.
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AI as your first draft, not your last word. Sprift’s AI pulls out unique selling points, flags potential blights, and proposes marketing angles. You approve, edit and personalise. It speeds up thinking so you can spend more time advising.
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Data volume without the noise. Sprift ingests data from huge sources and applies a simple test: “So what?” Only what helps a decision gets surfaced to consumers, while professionals get the depth in the dashboard.
Why this matters right now
Fees aren’t rising. Costs are. Profit is squeezed. Referral income is often the difference between a decent month and a great one. By placing your partner network inside the thing clients actually open and keep, you make more introductions earlier and more naturally.
Give people the choice and you’ll get the reply
Some vendors are phone-first. Many are not. A WhatsApp tap from the report is how busy people book valuations on a lunch break or ask the “small” question that becomes a big instruction. Meet them where they are and you’ll hear from them more often.
Upfront information and what’s next
Sprift’s original “why” was simple: put more relevant information upfront to reduce transaction times and fall-throughs. As the conversation around standardising upfront material information evolves, Sprift have been building in more of the mapping, geospatial and property-specific data that will likely be required. No reinvention. Just doing the basics brilliantly and making it easier for every party in the chain to see the same truth earlier.
7 quick plays you can run this week
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Pre-MA warm-up: Send an interactive report link before you visit. Ask which pages they found most helpful.
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Coffee-table close: Leave the branded PDF with the circled site plan. It always gets a smile.
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Smart nudge: Set a reminder to check report activity 7, 30 and 60 days post-MA. Call when the link wakes up.
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Referral row: Populate conveyancer, mortgage and surveyor partners in the report and track intros.
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WhatsApp CTA: Add “Tap to WhatsApp for a quick question” in your email template when sending reports.
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AI first draft: Use Sprift’s AI suggestions to structure your marketing blurb, then humanise it with your tone.
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Nurture loop: Refresh reports quarterly to vendors, landlords and potential sellers with a short note: “Here’s what changed near you.”
Final thought
Great tech should make you look and feel more human, not less. Sprift’s reports do exactly that. They help you show up smarter, talk simpler and stay front of mind longer.
Get in touch
If you haven’t seen the new interactive reports in action, book a demo with Sprift and road-test them on your next three appraisals. Then watch what happens to your follow-ups and referrals.
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