Introducing Dataloft By PriceHubble’s new Rental Evidence report: supporting evidence-based rent decisions
Our friends at PriceHubble have been working on a new feature to help letting agents, Build-to-Rent operators, landlords and property investors make clearer, more evidence-based rent decisions.
The new Rental Evidence report, now available in Market Analyser and Dataloft, gives property professionals a concise summary of local rental market data that can be used to support rent reviews, new tenancies, internal approvals and tenant communications.
Why this matters
The private rented sector is changing.
With the regulatory landscape evolving, particularly around rent setting and rent reviews, landlords and agents are under growing pressure to show that rent increases are fair, transparent and aligned with the local market.
Under the Section 3 procedure, rent increases must reflect the open market level. Tenants can also challenge proposed increases if they believe they exceed local market conditions.
That means evidence matters more than ever.
For agents, landlords, Build-to-Rent operators and investors, having clear rental data to hand can help support better conversations, stronger internal decision-making and more transparent communication with tenants.
What you need to know
PriceHubble’s new Rental Evidence report brings key rental market indicators together in one clear, exportable summary.
In just a few clicks, users can generate reports that include:
- Asking and achieved rents for comparable properties by property type, bedroom count and local area
- Annual change in rent paid, showing actual market trends
- The distribution of local achieved rents for specific property types
- An indication of where the subject property sits within the local market
- A choice of comparable properties to include in the report
- Build-to-Rent specific asking rents for comparable properties
- Displayed sample sizes to give users context and confidence in the data
The report is built around a local market defined by a specific postcode, helping users focus on comparable properties in the surrounding area.
Users can also filter key metrics by property type, bedroom count and geography, adjust the catchment area, change time periods and even backdate their analysis if historical evidence is needed.
Built for everyday rental workflows
The Rental Evidence report has been designed to fit neatly into professional rental workflows.
Reports can be downloaded as concise documents and shared internally or externally, making them useful for:
- Tenant communications
- Landlord updates
- Rent review discussions
- Tenancy renewals
- Portfolio reviews
- Internal approvals
- Governance processes
Rather than pulling data from multiple places, teams can create a clear rental market summary from within the platform.
Who it helps
Build-to-Rent operators
For BTR operators managing larger portfolios, the report can help with:
- Portfolio-wide rent benchmarking
- Rent review and rent setting processes
- Evidence for internal approvals and governance
- Property-level and portfolio-level decision-making
Letting agents and estate agents
Agents can use the report to:
- Give landlord clients evidence-based advice
- Support rent reviews and tenancy renewals
- Explain rent changes more transparently
- Strengthen conversations with landlords and tenants
Landlords and investors
For landlords and property investors, the report can help to:
- Keep rents aligned with local market conditions
- Support rent review decisions
- Provide clearer evidence behind proposed changes
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"This new feature is a big advantage in gaining new landlord business". MD of a National estate agent network.
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"We need to do thousands of annual rent reviews, and we will use this for all of them, as well as all new tenancies we take on". Head of Lettings, National estate agent network.
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"This Rental Evidence Report is fantastic! Well done, you guys: I've been scrabbling around all sorts of sources to try to find a suitable set of tools we could use. This is a credible combination of solid data and a readable presentation. Also, it's easy to produce." Estate agent in Leicester.
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"As a property management company, we will use this in every rent review going forward." Property Management Company in London.
Supporting a more transparent rental market
The launch comes at a time when transparency, professionalism and evidence-based decision-making are becoming increasingly important across the private rented sector.
For property professionals, having access to clear and reliable local market data can make rent reviews easier to explain, easier to evidence and easier to manage.
The new Rental Evidence report has been created to support exactly that.
Want to find out more?
The Rental Evidence report is now available to all Market Analyser and Dataloft users. You can watch how it works here.
You can access it directly within the platform and generate your first report in just a few clicks.
Not yet using Market Analyser or Dataloft?
