Estate Track Announces Integration with Alto, the UK’s Leading Estate Agency CRM

Estate Track’s integration with Alto creates an automatic, two-way connection between website lead generation and CRM, so every valuation request, viewing enquiry, mortgage lead and more flows instantly from an agent’s website into Alto, with rich client data flowing back to personalised, targeted marketing.

Estate Track, the provider of next-generation websites and automated marketing technology for UK estate agents, has announced its integration with Alto, the UK’s leading cloud-based CRM for estate and letting agents.

The integration is now live and available to Alto users via the Alto Marketplace.

The partnership delivers something agents have long wanted: a seamless, two-way connection between their website and their CRM. Every lead generated through an Estate Track website, from valuation requests to viewing enquiries and mortgage enquiries, is automatically delivered to the agent’s Alto dashboard, ready for the team to manage and progress.

No manual data entry, no missed opportunities.

The integration is designed to be up and running in under five minutes. Agents simply request it from the Alto Marketplace, enter their key in Estate Track, and the two platforms are live and synchronised, with no technical knowledge or complex configuration required.

A powerful two-way workflow

The integration works in both directions. Website leads flow into Alto automatically, while rich client data held in Alto, including fields such as client type, position and budget, syncs back to Estate Track to power sophisticated, personalised marketing automation.

With Alto and Estate Track integrated, agents can:

• Capture valuations, viewings and enquiries from their website directly into Alto.
• Automatically segment and nurture leads based on Alto data.
• Send automated monthly newsletters to their entire Alto database.

The result is a connected workflow that captures leads and nurtures them all the way through to instruction, with significantly less manual effort from the agent’s team.

Find out more and request the integration here.

About Estate Track

Estate Track provides UK estate agents with next-generation websites built for lead generation and conversion.

Featuring designs, instant valuations, AI-powered voice search and enhanced property listings with broadband and school data, Estate Track websites work 24/7 to grow estate agency businesses.

Beyond the website, the platform delivers a complete marketing ecosystem including automated social media, monthly newsletters, AI blog writing, Google review management and branded email signatures.

With over 250 features in one platform, agents can replace multiple services and run their entire digital marketing operation from a single dashboard, saving time and reducing costs while staying ahead of the competition.