iamproperty launches latest edition of consumer-facing magazine to support agents growing auction services
iamproperty has launched its latest edition of Auction Watch, with an in-depth look at the process and performance of auction, backed by real consumer success stories. Designed for Partner Agents to use in branch to help educate consumers about the Modern Method of Auction (MMoA), this latest edition also comes with a new promotional toolkit – a comprehensive set of client education tools to help consumers explore auction with ease, and highlighting the benefits of MMoA to Estate Agents, such as speed, security and transparency in a jargon-free way. The Summer 2026 Edition includes auction performance insights, consumer guides and myth busting content, deep dives into the consumer auction journey and a snapshot of the biggest auction hot spots across the UK.
In this edition of Auction Watch
● How auction works: A complete step-by-step breakdown of the MMoA process.
● Real success stories: Hear from buyers and sellers who chose auction and loved the results
● 2025 auction highlights: Find out which UK locations saw the biggest growth in auction sales
● Auction hotspots: Find out which UK locations saw the biggest growth in auction sales
● Market insights: Learn why more people are choosing auction over Private Treaty
● Auction glossary: Understand all the key terms before you start your journey
