An industry partner has donated more than £20,000 to local charities and community good causes over the past 28 months.

And thanks to the support of their clients, this amount has been doubled to more than £40,000.

Former journalist Jerry Lyons is the founder of the Estate Agent Content Club (EACC), which provides weekly content marketing articles for non-competing independent estate agents.

The charitable arm of the business, called The Karma Club, launched in September 2019, and the £20,000 it has donated since then has been match funded by members of the EACC.

Each month, The Karma Club donates £5 from each member’s monthly subscription into a ‘pay it forward pot’. The members then suggest charities and community groups they want to support, and the club doubles their donations.

As part of its charitable support, the business also has a chosen charity of the year, which it commits to support to the tune of £3,000 per year.

Jerry said: “We’re delighted to hit the £20K landmark.

“Our members have been very enthusiastic about getting involved, and it goes to show that good estate agencies are often the most generous, kind, and community-minded businesses out there.”

The Karma Club’s general emphasis is on helping small organisations that don’t have a huge fundraising machine behind them.

It also reacts to causes such as the Ukraine crisis, making Christmas memorable for a young girl with cancer, Stephen Brown’s Computers for Schools appeal, and supporting hospices across the UK during lockdown.

Jerry added: “We can all do something good in a world where there’s a lot of bad things going on at the moment.”