Spectre launches powerful new social media tool for estate agents.
Manchester, UK – Spectre, the award-winning, all-in-one marketing tool for estate and letting agents, has launched Spectre Social, a new tool that helps agents manage and automate their social media presence.
The launch is the latest milestone in Spectre’s Season of Showcases, a series of product announcements designed to equip estate agents with the most advanced marketing tools in the industry.
Spectre Social enables agents to build a consistent and professional presence across social platforms, with branded templates, automated scheduling, and AI-powered captions that transform everyday agency activity into engaging content. Forming part of a broader ecosystem of tools built in conjunction with Street.co.uk, Spectre Social gives agents a single, joined-up platform that powers their entire marketing and client journey.
Heather Staff, Co-Founder of Spectre, said:“Social media is one of the hardest channels for agents to manage consistently, but it’s also one of the most influential when vendors and landlords are choosing who to work with. With Spectre Social, we’ve made it simple, automated, and fully integrated into the Street.co.uk ecosystem, ensuring every touchpoint an agent has with a client is connected and impactful without increasing agent workloads.”
The Spectre Social launch covered a wide range of new innovations, including:
Market Data Posts: Agents can automatically share live local property market insights to position themselves as the trusted expert through valuable, data-led content.
Link in Bio: A new landing page built to drive more enquiries and valuation leads, seamlessly connecting followers to listings, valuations, and contact forms.
Review Posts: A Google Review integration to convert an agent’s best Google reviews into branded, shareable social posts that build credibility and strengthen their reputation.
LinkedIn Publishing: Agents can now post directly to LinkedIn alongside Facebook and Instagram, ensuring consistent brand visibility across every channel and expanding reach to new audiences.
AI Captions: Spectre AI writes compelling captions trained on best practice, automatically creating on-brand, engaging content in seconds.
Canva Integration: Pull custom graphics from Canva inSpectre Social in one click..
Dave Smithbury, Head of Marketing at Spectre, commented, “It is remarkable how our development teams continue to innovate within the marketing space for estate agents, creating tools that not only set Spectre apart in property, but that any marketer, in any industry, would love to utilise.
Together, these innovations make Spectre Social the most intuitive, fully connected social media tool for estate agents - enabling effortless content creation, stronger engagement, and measurable results across every channel.”
The launch follows two major releases since September: Spectre Websites, which gives agents the ability to design and launch professional websites in minutes without time or cost burdens, and Spectre Lettings, a rebuilt version of its prospecting tool that combines unrivalled UK landlord data with AI-driven targeting.
Estate Agents can watch the Spectre Social launch video here.
Click here to find out how Spectre can help your agency.
