Spectre unveils the UK’s most complete landlord dataset in latest Lettings launch
Spectre, the UK’s leading marketing platform for estate and letting agents, has revealed their new Spectre Lettings platform, a completely rebuilt version of its award-winning lettings prospecting tool. The platform combines the UK’s most comprehensive landlord data with AI-driven insights and omni-channel marketing tools - giving Letting Agents a competitive edge in today’s challenging lettings market. With the lettings industry undergoing a seismic shift, Spectre Lettings claims to provide a step change in the connected power of the tools at the disposal of agents in growing their managed portfolio.
The Spectre Lettings launch covered a wide range of new innovations to the landlord prospecting space:
● Landlord Data: Powered by the most comprehensive view of the UK landlord market, Spectre Lettings combines an agent’s existing CRM data with verified data on private individuals, corporate landlords, HMOs, portfolio ownership, and live market activity for an average of £15,000 worth of free data per branch.
● Landlord Profiles: Collating billions of data points, Landlord Profiles provides key information on a landlords portfolio, such as portfolio size and value, property status, portfolio health, organisation structure, historical growth and any associated competitor agents.
● AI-powered targeting: Spectre’s new ‘Propensity to Let’ score accurately identifies landlords who are most likely to switch agents. The model is proving to be 13 times more accurate than manual targeting alone.
● AI-powered signalling: Nudges provides an intelligent daily call list based on historical activity and live market data, with AI-powered suggestions that surface the reasons to reach out, how best to approach the conversation and the best channel to use.
● Linkedin targeting: Agents can quickly identify the landlord on Linkedin to easily connect and engage with key decision makers.
● Omni-channel marketing campaigns: Spectre Lettings integrates direct mail, postcards, Property Reports, email, social media, and LinkedIn outreach into one connected platform, so Agents can launch campaigns in minutes, and build automated journeys triggered by market events.
Heather Staff, Co-Founder of Spectre, said: “Letting agents know that their success, and future value, ultimately depends on winning and retaining the right landlords. With Spectre Lettings, we’ve created a platform that does the hard work for them - bringing together unrivalled data, smart AI, and marketing execution in one place. It’s about giving agents control, clarity, and a genuine competitive edge in their market.”
Spectre Lettings is available today as part of the Spectre Marketing Suite. The launch follows a year of rapid innovation at Spectre, with over 100 feature updates and the expansion of its suite to include social media, email, and property report tools.
To watch the launch video, or to book a demo of the new Spectre Lettings platform, visit
About Spectre
Undisputedly estate agents’ favourite instruction generation tool, Spectre’s suite of marketing tools helps agents to successfully win more first and second instructions.
Spectre’s prospecting platform covers sales and lettings, equipping estate agents with everything they need to grow their instruction numbers and expand their market share faster.
With more touch points than any other supplier, Spectre helps agents to gain motivated vendors in the form of second hand instructions, while Spectre Lettings is a revolutionary new way of prospecting landlords. Spectre constantly monitors properties on the market in an agent’s territory to identify key moments for agents to be in contact.
Click here to find out how Spectre can help your agency.
