Sprift’s transformative new Interactive Property Reports are a business growth tool for agents
Sprift Technologies Ltd has launched its new Interactive Property Reports. In 2018, Sprift set the standard for property reporting in the UK property industry providing the first property reports in both PDF and interactive formats, combining property-specific data with comparables in a single source.
Since pioneering property reports, Sprift has become a trusted partner for thousands of property professionals. By combining property-specific data with comparables, the platform has helped agents differentiate their services, win business and reduce transaction times and fall-through rates, providing greater transparency from the outset of the process.
Now, Sprift is taking its innovation further. The new Interactive Property Reports are smarter, faster and more powerful, transforming reports into a formidable business growth tool. Built on the trusted Sprift platform and underpinned by the UK’s most comprehensive and reliable residential property data, the reports are designed to deliver more value than ever to both professionals and consumers.
AI-driven innovation is at the heart of this evolution. Agents can now generate property introductions with tailored USPs in seconds with just a few clicks. After selecting the audience and tone, Sprift’s AI intelligently analyses the property dashboard, extracting the most compelling features to create impactful, marketing-ready content. For added personalisation, agents can refine and edit the AI-generated descriptions, blending technology with their own expertise.
The reports also bring greater clarity and local insight, with all geospatial layers from the Sprift dashboard now fully configurable within consumer-facing reports. What’s more, to enable instant engagement, a new WhatsApp for Business integration lets consumers contact property professionals directly from within the report.
In addition, Sprift is reimagining property reports as collaborative growth platforms. New partner pages allow agents to feature their trusted service providers directly within the report, creating referral opportunities, strengthening partnerships and opening fresh revenue streams across the wider property ecosystem.
Matt Gilpin, Founder and CEO of Sprift, commented:
“At Sprift, we’ve never been about standing still, and I’m so proud to be sharing the first major innovation in property reporting since we launched our original Interactive Reports eight years ago. We’ve always set the standard, and consumers trust the consistency and authority of our reports. Now, with this evolution, we’re giving our customers an enhanced way to differentiate themselves and deliver added client value, by putting them at the centre of their clients’ property journey. These new reports aren’t just about better data; they’re about instant engagement, stronger collaboration and creating real growth opportunities for our clients. Accurate, reliable, and transparent property data remains at our core, but with this next generation of reports, we’re helping to shape the future of property reporting for the industry.”
Sprift’s Market Appraisal report and Key Facts for Buyers report are available from today in the new Interactive Property Report format for estate agents to use, with reports such as the Desktop Research report and Key Property Facts report which are used by surveyors and financial service professionals, expected to be available in the new format by the end of October.
About Sprift
Established in 2016, Sprift offers the most comprehensive source of data on UK properties. The Sprift platform stores 300+ data points per property from official and trusted resources, including Ordnance Survey, Environment Agency, Google Maps, Historic England, Ofsted, Valuation Office Agency, HM Land Registry, Ofcom, Office for National Statistics and Royal Mail.
The Sprift dashboard contains instant, comprehensive data on any UK residential property. The data is made available to any property professional to share with their clients, either through an online dashboard or fully white-labelled vendor and buyer reports.
Over 30 million UK residential properties are stored on the Sprift platform. The company has helped its clients understand more than 1.8 million properties, whilst driving a 25% average increase in business won[1], and it has saved clients over £90m in time spent on research[2].
[1] Based on valuations pre-using Sprift reports vs post adopting and utilising Sprift reports.
2 Based on research time taking approx. 2-3 hours – costing approx. £50 (av. Estate Agent salary).
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