ASAP ANNOUNCES KEY PROMOTIONS AND NEW HIRES TO SUPPORT CONTINUED GROWTH
ASAP, the sales progression specialist, has announced a series of key appointments and promotions as part of the company’s ongoing growth strategy. The changes are designed to strengthen its operational and sales progression teams, ensuring the business continues to deliver exceptional service as demand and client volumes increase.
Lucie Appleton has been promoted to sales progression team manager, whilst Darcie Brown and Ashleigh McDonnell have been promoted to senior sales progressor roles. Ella Murgatroyd joins the business as a second operations manager, working alongside Fausto Swinnerton-Gismondi to support the senior leadership team and drive operational excellence. The new management structure will support scalability, employee development, and long-term growth - reinforcing ASAP’s commitment to sales progression.
Ella Murgatroyd joins the business with over ten years’ experience in operations and customer service. She began her career in estate agency, working across sales and lettings for six years before transitioning into operational management roles. Most recently, she served as an operations coordinator at a specialist animal referral centre, where she developed her expertise in process improvement, team leadership, and customer experience.
“I was drawn to Complete ASAP because of its strong reputation and values,” says Ella. “I’m excited to bring my operational experience and energy to the team, to help drive efficiencies, and support the company’s continued success.”
Jamie Taylor, operations director at ASAP, adds: “Our evolving team supports the next phase of expansion, helping us to manage increased volumes and strengthen client relationships, onboard new clients, efficiently respond to market demands and maintain service excellence.”
Established in 2014, Complete ASAP (ASAP) Ltd is a national sales progression solution. The vision was to speed up the conveyancing process and get everyone moving faster, and the company has honed an innovative approach, which has reduced transaction times by up to eight weeks*.
Since its launch, the business has grown consistently in size and turnover. Working with property professionals nationwide, ASAP counts estate agents, IFAs, mortgage brokers and auctioneers amongst its customers.
Complete ASAP is a fully-managed service, from the moment of listing until completion. The services that sit within it include:
- Instruct ASAP - recommended solicitors handpicked by ASAP
- Comply ASAP – optional extras to stay compliant, including Buyer Information Packs and Enhanced AML electronic checks with biometric facial recognition
- Progress ASAP – a dedicated sales progressor, real time 24/7 case checking
Complete ASAP, renowned for its exceptional service, holds an NPS score of 82 and a Trustpilot rating of 4.8, reflecting its commitment to delivering outstanding customer experiences and results.
For more information: https://www.kerfuffle.com/suppliers/complete-asap
