Greenhouse OS Appoints Industry Titans Andrew Yates and Will Linley to Advisory Board | Kerfuffle

Greenhouse OS Appoints Industry Titans Andrew Yates and Will Linley to Advisory Board

Greenhouse OS, the innovative CRM platform for estate agencies, is pleased to announce the appointment of Andrew Yates and Will Linley to its advisory board. These strategic additions bring deep domain expertise to the company as it scales its AI-powered operating system within the property technology sector.

Screenshot 2026 02 06 at 09.58.46 

[Pictured, L - R: Andrew Yates, Will Linley]

Innovating the Estate Agency Workflow

In securing Yates and Linley, Greenhouse OS has aligned itself with two of the most successful architects in the property and tech landscapes. Their track records of building market-dominating businesses provide Greenhouse OS with an unparalleled strategic advantage.

This partnership bridges the gap between innovative software and elite business execution; it ensures that every feature developed is rooted in the real-world logic of high-performance growth. With these industry heavyweights on the board, Greenhouse OS is no longer just a CRM provider—it is a platform built by winners, for winners.

"Throughout my career, I’ve seen how fragmented data and legacy systems can stifle the growth of even the most ambitious businesses. Greenhouse OS is boldly re-imagining the relationship between buyer, seller and estate-agent, transforming speed of execution, transparency and efficiency by capitalising advances in AI coupling the power of market leading Salesforce.com platform architecture. I am thrilled to join the advisory board helping the team scale, and watching the impact this new operating system for estate agents is already making on the Greenhouse client base, reflected in the 100%+ year on year growth trajectory" said Andrew Yates.

"Having spent years at the sharp end of the property industry, I know that success comes down to how effectively you can manage your pipeline and your people. Greenhouse OS isn't just another CRM; it’s a flexible operating system that allows agency owners to dictate their own workflows rather than being boxed in by rigid software. I look forward to working with the team to ensure we keep delivering the innovation and agility that modern agencies need to thrive" said Will Linley.

A New Era for CRM

Unlike traditional CRMs that dictate how an agency must operate, Greenhouse OS allows agents to build bespoke features, dashboards, and customer journeys. By leveraging AI-driven "digital negotiators" and data enrichment from the Land Registry, the platform helps agencies identify more valuation opportunities and manage listings with unprecedented efficiency.

"We are thrilled to welcome Andrew and Will to our advisory board," said Alex Rhodes, CEO at Greenhouse OS. "Their combined experience in property tech and business growth will be invaluable as we continue to push the boundaries of what a CRM can do for estate agents. Our goal is to give agencies the 'freedom to grow,' and having advisors of this caliber ensures we remain at the forefront of the industry."

About Greenhouse OS

Greenhouse OS is a replacement for the traditional CRM model. Built on the enterprise technology of Salesforce, it is a platform built by agents, for forward thinking agencies who have a clear vision of how they want their agency to operate. Every client gets market leading AI, automation, and the full range of Salesforce’s integrations.  Agents can customise their Greenhouse operating system to suit the business needs, rather than being dictated to by their CRM software - with a whole load of spreadsheets to plug the gaps!


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