Property technology firm Homeflow has announced a partnership with the Relocation Agent Network (RAN) to launch Homeflow Referrals, a one-click referral system that empowers estate agents to earn commission from out-of-area enquiries.
The new feature, built into Homeflow’s Lead Manager software, enables any agent to instantly refer vendor enquiries outside their local area to a nearby RAN member. If the receiving agent sells the property, the referring agent earns a share of the fee.
Lead Manager already helps agents qualify leads, identify high-priority valuation opportunities, and automate follow-ups. The new referral feature extends these capabilities, turning previously unused out-of-area leads into new income opportunities. It’s simple, transparent and available to any agent in the country, using the free version of Lead Manager.
“Out-of-area enquiries are very often a missed opportunity for most agents,” said Nik Chotai, MD at Homeflow. “By making referrals a one-click process and opening it up to all agents, using free software, we’ll help more agents create new income from leads that would otherwise go to waste.”
RAN, an invitation-only network of independent estate agents, brings its established membership of trusted agencies to the partnership. Through the integration, agents can connect with reliable RAN members nationwide, ensuring vendors are introduced to reputable local experts.
Mark Ellison, Co-Founder and Director of Sparks Ellison, a Relocation Agent and Advisory Committee member comments:
The improvement to the Relocation Agent Network referral process has been equally impactful. What was previously a time consuming task, manually entering client details into the RAN platform and locating the appropriate agent, has now been reduced to a single click. Homeflow automatically imports the client’s information, identifies the correct agent, and even provides a high quality script to support the referral conversation.
Simon Whale, CEO at Relocation Agent Network added: “This partnership combines RAN’s trusted network with Homeflow’s technology to make referring business faster, easier and more transparent. It’s a practical way to improve the experience for clients moving between areas, and of course for agents to earn some extra income.”
Homeflow Referrals is available now within the free version of Lead Manager.
About Homeflow
Homeflow provides websites, lead management software, and digital marketing tools for estate agents. It’s trusted by over 2,500 agency branches to win more instructions, convert more leads, and deliver better digital experiences.
About Relocation Agent Network
Relocation Agent Network (RAN) is a UK-wide community of hand-picked independent estate agents. Each RAN member is selected for their local expertise, professionalism, and high service standards.
