Multiple views = more instructions: how to spot and act on buyer intent

When a homeowner opens your (Acaboom) digital proposal, that’s encouraging. When they open it twice or three times? That’s your moment to act.

At Acaboom, we recently analysed tens of thousands of proposals sent after market appraisals to understand how homeowner behaviour correlates with the likelihood of instruction. The findings are clear and should directly shape how you follow up with potential clients.

What the data tells us
We compared the number of times a proposal was viewed with whether or not the client went on to instruct. Here’s what we found:
Views

Chance of Instruction
1 view – 12.4%
2 views – 17.1%
3 views – 23.8%

That means:
2 views = 37.9% more likely to instruct than just 1 view
3 views = 92% more likely to instruct than just 1 view

This isn’t anecdotal. It’s real data from real sellers — and it gives agents a powerful edge.

What this means for your follow-up strategy
When someone views their proposal more than once, they’re still engaged. They’re considering. They’re comparing. That’s not the moment to sit back. It’s the time to lean in.

• A second view? That client has moved beyond a quick glance – now is the time to call.
• A third view? You’re on the shortlist – don’t let the opportunity pass you by.

This is your prompt to nudge, reassure, or simply ask if they’ve had any further thoughts. Timing is everything, and this is it.

Use data to drive smarter follow-ups
The best part? Acaboom doesn’t just track views — it tells you who to follow up with next.

Our Priority Prospects feature automatically surfaces the clients showing the highest engagement – including those viewing multiple times. You get a dynamic shortlist of who’s most likely to instruct, right at your fingertips.

Spend less time guessing and more time winning.

Win more business. Boost your fees. Do it efficiently.
Smart follow-ups based on homeowner behaviour are just one part of what Acaboom delivers. Used fully, it helps you:

• Ensure every market appraisal results in a stunning, trackable proposal
• Build a stronger brand presence that leaves competitors behind
• Create consistency across your team’s communications
• Make smarter choices with data that guides your next move

And now, with clear evidence showing the power of multiple views, Acaboom helps you go one better, turning engagement into instructions.

Ready to work smarter, not harder?
If your team is already using Acaboom, make sure they’re checking views and using Priority Prospects daily.

If you’re not yet using Acaboom, it’s time to see how it could change the way you win instructions and look to command higher fees.

Book a demo with Acaboom to see how we can help.

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