Your website is up there as one biggest and most important investments you make as a business, so you probably already track how well it’s performing through google analytics or via your own web provider. But do you put these figures into context by comparing them with other similar-sized estate agencies to see if your results are weak or strong?
Over the last few months we’ve had a captive audience – literally! Whilst screen time has been soaring, what has this meant for estate agency websites?
Our friends at Homeflow are far better placed to answer this question as estate agency website specialists. In the following video, Jeremy Tapp reveals a cracking pair of pink trousers and some interesting trends generated by the Homeflow’s Benchmarking tool.
Using anonymous data for agencies of varying size, Jeremy talks us through crucial stats that we should all be tracking to make sure we’re getting the most out of our websites:
- Reach – the number of users and sessions
- Engagement – pages per session, session duration
- Performance – bounce rate, site speed
Understanding stats like these will enable you to answer important questions such as:
- Is my site attracting as many new users as other agencies?
- Are vendors spending more time on other agency websites?
- Is my site running as quickly as it needs to?
Watch the video:
Interested to find out how your website is performing?
If you can’t answer the questions above and don’t know where to start, then book a free benchmark session with Homeflow. If you’re worried about confidentiality, don’t be - the whole process is done confidentially and anonymously meaning that at no point will your data or any estate agency names be revealed. What you will get is valuable insight and recommendations on what more you could be doing to win more business.
