How the client benefited
Supplier avoided developing a solution that the market would not want
Discussions with Kerfuffle highlighted barriers estate agents would erect to adoption of this product
Kerfuffle's consultants proposed an alternative route to market and product use case in under 2 hours
The new design is market-ready and creates a new revenue stream for both the supplier and estate agents
Our strategy
The supplier had a product that they wanted to take to market. The core solution was fundamentally sound, however, the existing estate agent and applicant user journey was a barrier to entry - estate agents would most likely not buy it.
Kerfuffle were brought in on a short engagement - 2 hours - and listened carefully to the product, its benefits and use-case.
Kerfuffle then proposed an alternative way of using the product, which was zero effort from estate agents while creating a new referral-commission income stream for agents.
The consultant documented the user journey for the client to take back to the board to reposition the offering.
Simon Whale
MD & Founder
#CRM Systems / #Lettings / #Sales
I have worked in the property industry for over 20 years. CRM has been my life for the best part of 3 decades, which is a dubious bucket list claim! I am best known for my time as a Director at...View bio
