A Dataloft Inform subscription starts at £139 per month. This includes a batch of postcode sectors within a ‘Housing market area’. Most subscribers only require access to one ‘Housing market area’. If you require a wider area of geography, the Dataloft team will discuss that with you.

A subscription includes access to branded, personalised and editable market reports, flyers and letters; charts; commentary; statistics; infographics; surveys and integrations with other top suppliers.

Sign up through kerfuffle and benefit from an exclusive first month free. We’ve also agreed a kerfuffle GROUP OFFER to allow agents to benefit from enterprise price deals normally only available to large groups. So, the more of you that sign up, the lower the cost for each subscription.

We are committed to providing the highest quality hyper-local market insight and content. And we also want to make our award-winning content go further for subscribers. Integrations are at the heart of our strategy. 

Our active collaborations: 

Spectre: Dataloft Inform subscribers now have the power to send hyper-local letters, with local data, insights and design provided by Dataloft. The letters are accessed directly on the Spectre system and are married with Spectre’s best ‘on the market’ property data. The letters will target vendors and landlords with persuasive, relevant and eye-catching content. https://dataloftinform.co.uk/dataloft-spectre  

Estate Apps: Agents who use both Estate Apps and Dataloft Inform benefit from the ability to automatically pull through local market insights to their own website, down to postcode sector level. Well-designed and packed with up-to-date statistics, these local level pages add an extra layer of professionalism, increase dwell time and create new enquiries. https://dataloftinform.co.uk/dataloft-estate-apps 

Ravensworth: Dataloft Inform subscribers can now easily print the full range Dataloft Inform letters, flyers and reports direct from Dataloft Inform using the Ravensworth Instant Print Application. Mutual customers who use the Ravensworth Marketing Toolkit can also now carry out targeted door drops with Dataloft Inform flyers. Choose an area to target and data will automatically pull through from the Dataloft Inform API. Circulate flyers that demonstrate your local expertise. https://dataloftinform.co.uk/dataloft-ravensworth 

Digital Munkey: Any mutual customers can benefit from award-winning property market insight from Dataloft Inform, combined with market leading organic search (SEO), paid search (PPC), remarketing, social media management, social ads and content from Digital Munkey. http://www.dataloftinform.co.uk/dataloft-digital-munkey 

Starberry: We work with Starberry on a number of estate agent websites. Starberry are not only committed to great design, but to ensuring that their clients have relevant and engaging content. Automatically updated local market insights feeding through from Dataloft Inform provide content to increase dwell time and encourage lead capture, creating great results. 

Brief your Market: Email marketing has long been known as a powerful tool for nurturing a database and 'keeping the conversation going' with potential customers. Agents who use both Dataloft Inform and Brief your Market can now benefit from an even more powerful solution, with relevant, hyper-local market insights being sent to a database. And the results are impressive, with better engagement and increased valuations and instructions. 

Watch this space for more updates in the near future. 

Awarded in 2019

Best Estate Agency Suppliers Guide 2020: Excellent (Market Research & Data) 

The Negotiator Awards 2019 - Supplier of the Year Services & Products (Marketing) - Gold

Setup / Onboarding

Dataloft Inform is easy to use and the Dataloft team are on hand to help with any queries, large or small. The onboarding process is as follows:

• New subscribers provide the postcodes in their patch, logo, brand colours and contact details to allow Dataloft to set up their account.
• Subscribers then receive a welcome email, an invitation to attend our weekly training session (they can attend as often as they like) and access to an extensive training area full of guides and advice on how to make the most of Dataloft Inform.
• On an ongoing basis, subscribers receive a weekly ‘new content’ email which also contains ideas for using the content. When subscribers log in, they receive a ‘Tip of the day’ on the homepage and they can also sign up for WhatsApp ‘new content’ notifications.
• New subscribers can be set up within 48 hours (slightly longer for larger agent groups).
• Subscribers can email the team at any point with queries. There is also live chat support outside of normal working hours.

Product range

Dataloft is an established property market insight company with a long track record of analysing and reporting on the housing market for property professionals. Dataloft adds value to data through interpretation, insight and creativity, allowing clients to make informed decisions and demonstrate their market knowledge.

Dataloft Inform is an award-winning online platform offering instant housing market intelligence to postcode sector level. Dataloft Inform provides infographics, market commentary, branded market reports, flyers and letters, interactive charts and statistics, allowing subscribers to demonstrate their expertise in the market in seconds.

Dataloft Consult delivers in-depth analysis of local, national and international residential property markets. The team undertakes consultancy assignments to support business decision-making and produce publications that are central to a client’s marketing strategy.

Dataloft Rental Market Analytics (DRMA) is the largest and most comprehensive single source of residential rents achieved for the UK market. The dataset holds rent-paid transactions from individual tenants and tenancies and contains over 2.3 million aggregated references rigorously recorded by tenant referencing companies. It covers five years of historic data, with a monthly addition of around 30,000 new tenancies.

Problems we solve for agents

Did you know that 78% of home owners and 76% of landlords state 'Good market knowledge' as a top priority when choosing an agent? But where can you get hold of the information to prove your expertise? 

Dataloft Inform is packed with award-winning hyper-local content that will allow you to demonstrate 'Good market knowledge' all-year-round. Constantly updated, branded and personalised, the range of collateral, infographics, statistics and commentary can be used throughout your marketing channels and to win instructions. 

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