As featured in the EA MastersBest Estate Agency Supplier Innovations 2020



Dataloft Inform provides instant insight on a local property market. It is affordable, easy to use and like having an... Read more

Here’s your exclusive kerfuffle deal:  Sign up through kerfuffle and benefit from an exclusive first month free . We’ve also agreed a... Read more

Dataloft Inform provides instant insight on a local property market. It is affordable, easy to use and like having an in-house research team at a fraction of the cost.

Subscribers benefit from being able to win trust, engage with their customers and generate new business by demonstrating their expertise. Brits are fascinated by their local housing market and agents who use Dataloft Inform can satisfy their curiosity by providing relevant and intelligent market insight.

Dataloft Inform brings property market data to life, in seconds. The wide range of content available is vibrant and branded, from market reports, to analytics that automatically appear on your website and weekly infographics. Dataloft Inform’s content is ideal for keeping the conversation going with customers, whether through social media, website content, door drops, blogs or valuations.

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First-rate Data & Service

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Super Helpful

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Northwood (Cumbria) Ltd

Great data

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Great customer service

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Professional Properties

Really positive

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The Apartment Company

Really positive

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A great tool for estate agents to really bespoke their marketing and approach to those on the market.

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Parkers Witney

Review from the 2020 Best Estate Agency Supplier Guide

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Lumley Estates


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A Dataloft Inform subscription starts at £139 per month. This includes a batch of postcode sectors within a ‘Housing market area’. Most subscribers only require access to one ‘Housing market area’. If you require a wider area of geography, the Dataloft team will discuss that with you.

A subscription includes access to branded, personalised and editable market reports, flyers and letters; charts; commentary; statistics; infographics; surveys and integrations with other top suppliers.

Sign up through kerfuffle and benefit from an exclusive first month free. We’ve also agreed a kerfuffle GROUP OFFER to allow agents to benefit from enterprise price deals normally only available to large groups. So, the more of you that sign up, the lower the cost for each subscription.

We are committed to providing the highest quality hyper-local market insight and content. And we also want to make our award-winning content go further for subscribers. Integrations are at the heart of our strategy. 

Our active collaborations: 

Spectre: Dataloft Inform subscribers now have the power to send hyper-local letters, with local data, insights and design provided by Dataloft. The letters are accessed directly on the Spectre system and are married with Spectre’s best ‘on the market’ property data. The letters will target vendors and landlords with persuasive, relevant and eye-catching content.  

Estate Apps: Agents who use both Estate Apps and Dataloft Inform benefit from the ability to automatically pull through local market insights to their own website, down to postcode sector level. Well-designed and packed with up-to-date statistics, these local level pages add an extra layer of professionalism, increase dwell time and create new enquiries. 

Ravensworth: Dataloft Inform subscribers can now easily print the full range Dataloft Inform letters, flyers and reports direct from Dataloft Inform using the Ravensworth Instant Print Application. Mutual customers who use the Ravensworth Marketing Toolkit can also now carry out targeted door drops with Dataloft Inform flyers. Choose an area to target and data will automatically pull through from the Dataloft Inform API. Circulate flyers that demonstrate your local expertise. 

Digital Munkey: Any mutual customers can benefit from award-winning property market insight from Dataloft Inform, combined with market leading organic search (SEO), paid search (PPC), remarketing, social media management, social ads and content from Digital Munkey. 

Starberry: We work with Starberry on a number of estate agent websites. Starberry are not only committed to great design, but to ensuring that their clients have relevant and engaging content. Automatically updated local market insights feeding through from Dataloft Inform provide content to increase dwell time and encourage lead capture, creating great results. 

Brief your Market: Email marketing has long been known as a powerful tool for nurturing a database and 'keeping the conversation going' with potential customers. Agents who use both Dataloft Inform and Brief your Market can now benefit from an even more powerful solution, with relevant, hyper-local market insights being sent to a database. And the results are impressive, with better engagement and increased valuations and instructions. 

Watch this space for more updates in the near future. 

Awarded in 2019

Best Estate Agency Suppliers Guide 2020: Excellent (Market Research & Data) 

The Negotiator Awards 2019 - Supplier of the Year Services & Products (Marketing) - Gold

Setup / Onboarding

Dataloft Inform is easy to use and the Dataloft team are on hand to help with any queries, large or small. The onboarding process is as follows:

  • New subscribers provide the postcodes in their patch, logo, brand colours and contact details to allow Dataloft to set up their account.
  • Subscribers then receive a welcome email, an invitation to attend our weekly training session (they can attend as often as they like) and access to an extensive training area full of guides and advice on how to make the most of Dataloft Inform.
  • On an ongoing basis, subscribers receive a weekly ‘new content’ email which also contains ideas for using the content. When subscribers log in, they receive a ‘Tip of the day’ on the homepage and they can also sign up for WhatsApp ‘new content’ notifications.
  • New subscribers can be set up within 48 hours (slightly longer for larger agent groups).
  • Subscribers can email the team at any point with queries. There is also live chat support outside of normal working hours.

Product range

Dataloft is an established property market insight company with a long track record of analysing and reporting on the housing market for property professionals. Dataloft adds value to data through interpretation, insight and creativity, allowing clients to make informed decisions and demonstrate their market knowledge.

Dataloft Inform is an award-winning online platform offering instant housing market intelligence to postcode sector level. Dataloft Inform provides infographics, market commentary, branded market reports, flyers and letters, interactive charts and statistics, allowing subscribers to demonstrate their expertise in the market in seconds.

Dataloft Consult delivers in-depth analysis of local, national and international residential property markets. The team undertakes consultancy assignments to support business decision-making and produce publications that are central to a client’s marketing strategy.

Dataloft Rental Market Analytics (DRMA) is the largest and most comprehensive single source of residential rents achieved for the UK market. The dataset holds rent-paid transactions from individual tenants and tenancies and contains over 2.3 million aggregated references rigorously recorded by tenant referencing companies. It covers five years of historic data, with a monthly addition of around 30,000 new tenancies.

Problems we solve for agents

Did you know that 78% of home owners and 76% of landlords state 'Good market knowledge' as a top priority when choosing an agent? But where can you get hold of the information to prove your expertise? 

Dataloft Inform is packed with award-winning hyper-local content that will allow you to demonstrate 'Good market knowledge' all-year-round. Constantly updated, branded and personalised, the range of collateral, infographics, statistics and commentary can be used throughout your marketing channels and to win instructions. 

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kerfuffle reviews on Dataloft

Daren Cope Professional Properties

Great information presented in a user friendly way to assist our customers in their decision making.

Peter Greatorex The Apartment Company

Dataloft reports are truly engaging and give great market insight to prospective sellers and landlords. We use across many platforms, social media, email footers etc which helps us generate a steady flow of valuation enquiries.

Bliss Goldie Lumley Estates

The statistics and data

Keval Gudka AG Estate Agents

The data and infographics

Neil Durrant Langford Rae Property Agents

Relevant, reliable and up to date content, very well presented and engaging. We are new to using the software but know for certain it will play a key role in attracting new and repeat clients both short term and in the long run. Grant explained the service very well before we signed up and has provided training on how to best use the software. He is a valuable source of information on both the software itself and how to use the date in other areas of our business, saving lots of time and money.

Ian Macbeth Avocado Property

Dataloft is an amazing tool for estate agents, the info/image combo works great for modern day marketing. The weekly infographics are brill for social media and if you do market updates/newsletters etc... Dataloft will save you hours of time.

Steve Hibbert Steven Oates

Inform is easy to use and full of excellent content, which gives our company a more corporate look and feel.

Daniel Bond Bonds Estate Agents

Extremely impressed with Dataloft, fantastic product combined with fantastic service. Highly recommend giving them a call.

Chris Holroyd Holroyds

Allowing us to quickly use date to advise our database and social media clients

Jakub Orna Reliable Homes

Flexibility, professionalism and fast responses. Overall, great customer service.

Sacha Martin Sacha Scott Estate & Letting Agents

Easy to use and delivers good looking data

Simon Comber Charters Estate Agents

Incredible data Dataloft Inform is easy to use Versatile Informative Staff support is faultless too.

Jonathan Keegan Bryan & Keegan

A simple to use product that gives additional market insights to our staff. We have also found it well received by our clients.

Rebecca Fowler Andrews

Dataloft allows us to provide cohesive intersteing and visually appealing market reviews. There is also a huge range of infographis, accompanying commentry and data that is perfect for email and social. The platform is also extremely easy to use and there is a huge array of sales and lettings data.

Angela Todd Goldfinch Estate Agents

Dataloft has been a great addition to our content marketing strategy. Great value for money. Easy to use & implement.

Jack Rees Jack Rees Estates

How easy it is to create modern looking market reports

Adil Burtally Knights Property Services

The service has been excellent

Jess Mellor Edward Mellor

User friendly & Interesting content

Lewis Thorogood Hill & Clark

Use of data, information and local information relevant to area

Michelle Gallagher JDG Estate Agents

The complete flexibility and the ability to create a sustainable marketing plan that is highly visual and engaging.

Kevin Parson Parson

1.Able to use ready made posts for social media 2. Great for stats in both sales and lettings . 3. Really useful for MAs and advising on current market as well as the last 5 years

Barry Mustafa BM Property Agents

The amount of different information throughout the dashboard

Alan Batt Alan Batt Sales and Lettings

One of the best proptech decisions I made in 2019 Great attractive data Real differentiator

Mike Moginie

The unique insights into the property market and the engaging social media content.


amazing material, updated regularly. Makes it easy to be the local expert


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