A Dataloft Inform subscription starts at £139 per month. This includes a batch of postcode sectors within a ‘Housing market area’. Most subscribers only require access to one ‘Housing market area’. If you require a wider area of geography, the Dataloft team will discuss that with you.

A subscription includes access to branded, personalised and editable market reports, flyers and letters; charts; commentary; statistics; infographics; surveys and integrations with other top suppliers.

Sign up through kerfuffle and benefit from an exclusive first month free. We’ve also agreed a kerfuffle GROUP OFFER to allow agents to benefit from enterprise price deals normally only available to large groups. So, the more of you that sign up, the lower the cost for each subscription.

Watch this space for some exciting integration announcements over the next few weeks. 

Dataloft is currently working with a number of the industry’s top suppliers to provide a range of integrated solutions. These include print, email marketing, prospecting and online content. Dataloft’s award-winning content is about to further, faster. 

Setup / Onboarding

Dataloft Inform is easy to use and the Dataloft team are on hand to help with any queries, large or small. The onboarding process is as follows:

• New subscribers provide the postcodes in their patch, logo, brand colours and contact details to allow Dataloft to set up their account.
• Subscribers then receive a welcome email, an invitation to attend our weekly training session (they can attend as often as they like) and access to an extensive training area full of guides and advice on how to make the most of Dataloft Inform.
• On an ongoing basis, subscribers receive a weekly ‘new content’ email which also contains ideas for using the content. When subscribers log in, they receive a ‘Tip of the day’ on the homepage and they can also sign up for WhatsApp ‘new content’ notifications.
• New subscribers can be set up within 48 hours (slightly longer for larger agent groups).
• Subscribers can email the team at any point with queries. There is also live chat support outside of normal working hours.

Product range

Dataloft is an established property market insight company with a long track record of analysing and reporting on the housing market for property professionals. Dataloft adds value to data through interpretation, insight and creativity, allowing clients to make informed decisions and demonstrate their market knowledge.

Dataloft Inform is an award-winning online platform offering instant housing market intelligence to postcode sector level. Dataloft Inform provides infographics, market commentary, branded market reports, flyers and letters, interactive charts and statistics, allowing subscribers to demonstrate their expertise in the market in seconds.

Dataloft Consult delivers in-depth analysis of local, national and international residential property markets. The team undertakes consultancy assignments to support business decision-making and produce publications that are central to a client’s marketing strategy.

Dataloft Rental Market Analytics (DRMA) is the largest and most comprehensive single source of residential rents achieved for the UK market. The dataset holds rent-paid transactions from individual tenants and tenancies and contains over 2.3 million aggregated references rigorously recorded by tenant referencing companies. It covers five years of historic data, with a monthly addition of around 30,000 new tenancies.

Problems we solve for agents

Homeowners are more informed than ever and agents can adapt to this by changing their marketing approach. An agent who can keep the conversation going with a local audience by providing them with useful and relevant market insights will raise their profile, be regarded as a local expert and find an edge over their competitors.

Dataloft Inform subscribers can access content to allow them to achieve this on a daily basis, and in seconds. The wide range of insight, from branded market reports to cutting edge infographics is ideal for social media, email marketing, online content, valuation collateral and door drops.

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