Most people now head to a property portal to start their home search. By advertising your properties on such portals, whether it is for sale or for rent, it gives you the best chance to get in front of potential buyers, vendors, landlords and tenants.
98% of property searches are reported to start online. Whilst there are some key players in the property portal space that consumers expect estate agents to list their sales and lettings properties on, new providers with different propositions frequently appear.
Once upon a time, a property portal was a place that anyone looking to buy or rent a property would go to input the area they were looking to move to and then fire off an enquiry. These days, they serve a number of purposes; consumers for example use them to monitor the value of their home, as an estate agent directory and to get refurbishment ideas for their own homes. Estate agents use them to support core parts of their marketing and to generate valuation opportunities – not just viewings and enquiries.
The property portal space is constantly evolving to offer more advanced tools and functions no just listings with a number of options worth considering.