SalesRook
SalesRook transforms estate agency and mortgage broker operations through AI-powered WhatsApp automation. We help... Read more
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Overview
SalesRook transforms estate agency and mortgage broker operations through AI-powered WhatsApp automation. We help property professionals work smarter by:
- Automating lead qualification
- Improving client communication
- Uncovering new revenue opportunities
Our Flagship Product: SalesRook Core
SalesRook Core processes over 50,000 property enquiries weekly across 125+ offices nationwide.
- Engages with potential buyers, tenants, and sellers 24/7 via WhatsApp
- Qualifies leads automatically, identifying valuable opportunities that might otherwise be missed
- Saves estate agents an average of 25 hours per 100 enquiries
- Reduces costs by up to 83%
SalesRook integrates WhatsApp conversations with leading CRMs, including:
- Reapit
- Alto
- LeadPro
- Homeflow
- AcquaintCRM
This ensures all communications are properly logged for compliance and follow-up.
What Makes SalesRook Unique?
Our AI uncovers hidden revenue opportunities by identifying:
- Potential valuations
- Mortgage referrals
- Business pipelines that might otherwise be missed
Founded in 2022, SalesRook is redefining property communication for the modern era.
Ready to transform how you handle property enquiries? Let’s chat!
Problems we solve for agents
Estate agents face three critical challenges that SalesRook directly addresses:
1. Overwhelming Enquiry Volume
Agents receive hundreds of portal enquiries weekly, each requiring 5–25 minutes of manual qualification—time that could be better spent on viewings and valuations.
2. Missed Revenue Opportunities
Around 20% of buyer enquiries contain hidden valuation opportunities, but these often go unnoticed in the daily rush.
3. After-Hours Engagement Gap
40% of qualified enquiries arrive outside business hours, when agents aren’t available to respond quickly.
The SalesRook Solution
SalesRook’s AI-powered WhatsApp automation:
- Qualifies enquiries 24/7, ensuring no lead is left behind
- Identifies hidden valuation opportunities, unlocking new revenue streams
- Seamlessly integrates with your CRM, saving time and reducing
Reviews
SalesRook is designed to work seamlessly with the tools estate agents and mortgage brokers already use, eliminating data silos and enhancing productivity across your technology stack.
Native Integrations
Our platform offers out-of-the-box integrations with leading property technology providers:
CRM Systems:
Reapit, Alto, LeadPro, Homeflow, AcquaintCRM, Dezrez (coming soon), Street CRM (coming soon)
Property Portals:
Rightmove, Zoopla, OnTheMarket
Messaging Platforms:
WhatsApp Business API, SMS
Extended Integration Capabilities
SalesRook features a native integration with Zapier, opening up connectivity to thousands of additional applications including:
Hubspot, Salesforce, Microsoft Dynamics, Mailchimp, Active Campaign, Monday.com, Trello, And many more
Custom Integrations
We pride ourselves on our flexible API and integration capabilities. Our development team can typically build custom integrations within 2-4 weeks, depending on complexity and partner APIs.
We've yet to encounter an integration challenge we couldn't solve, and we welcome the opportunity to connect with your existing systems—even proprietary or bespoke platforms.
If you're using a platform that isn't listed here, we invite you to discuss your integration needs during a demo. Our approach is always "how can we make this work?" rather than "this isn't possible."
For enterprise clients with specific integration requirements, we offer dedicated engineering resources to ensure your SalesRook implementation connects seamlessly with your entire technology ecosystem.
SalesRook offers a transparent and flexible pricing structure designed to align with your business needs and scale with your usage. Our model ensures you only pay for what you use while maintaining predictable costs.
Pricing Structure
Base Subscription:
£512 per month for unlimited branches and unlimited users
Includes 25,000 tokens per month (sufficient for approximately 100-150 enquiries)
Access to all core features including WhatsApp automation, CRM integration, and valuation opportunity detection
Usage-Based Component:
Additional tokens available at £30 per 10,000 tokens
Cost per fully qualified applicant: £1.31 per enquiry
Setup Fee:
One-time fee of £1,977
Covers full implementation, integration, custom configuration, and initial training
What This Means in Practice
For a typical multi-branch estate agency handling 5,000+ combined sales and lettings enquiries monthly, the approximate monthly cost would be:
£512 base subscription
Plus usage-based charges for additional tokens beyond the included allowance
Total varies based on actual usage
This represents a significant ROI considering:
25 hours of staff time saved per 100 enquiries (equivalent to £375-£500 in labor costs)
Potential additional revenue from previously missed valuation opportunities (typically 20% of buyer enquiries)
Small Independent Agencies
For small independent agencies, we offer discounts to the base subscription on a case-by-case basis. Please book a demo to discuss your specific requirements and learn about available pricing options for your business.
We're committed to making our solution accessible for agencies of all sizes and providing clear ROI. For a personalised estimate based on your specific enquiry volumes, our team can provide a detailed cost analysis and projected savings calculation.
ROI
Clients save an average of 25 hours of staff time per 100 enquiries processed, equivalent to £375-£500 in labor costs per week for a typical branch. That's an 83% reduction in out-of-hours response costs compared to traditional call centre solutions. What's more, agencies report identifying valuation opportunities in 20% of buyer enquiries that would have otherwise been missed - leading to thousands in additional revenues generated. The average SalesRook client experiences a positive ROI within the first 60 days of implementation, with many achieving breakeven in the first month.
Setup / Onboarding
SalesRook has developed a streamlined setup and onboarding process designed to get you up and running quickly with minimal disruption to your daily operations. Here's what you can expect:
Typical Timeline
Total Setup Time: 2-3 Weeks
Week 1: Preparation & Configuration
Initial kickoff call (45 minutes)
WhatsApp Business Account setup (1-2 business days)
CRM integration setup with Reapit, Alto, LeadPro, Homeflow, or AcquaintCRM (1-3 business days depending on your CRM)
AI persona customization including tone, name, and qualification criteria (2-3 business days)
Week 2: Testing & Training
System testing and quality assurance (1-2 business days)
Staff training sessions (60-90 minutes per session)
Workflow integration and process adjustment (ongoing with support)
Go-live preparation and final checks
Week 3: Launch & Optimization
Live launch with supervised rollout
Daily check-ins during the first week
Performance monitoring and adjustments
Follow-up training as needed
Fast-Track Option
For agencies needing immediate implementation, we offer a fast-track option that can compress the timeline to 7-10 business days by prioritizing essential configurations first and expanding functionality in phases.
The actual timeline may vary slightly based on your specific requirements, existing systems, and team availability. Our experienced onboarding team works closely with your staff throughout the process to ensure minimal disruption and maximum adoption.
Most clients report that the entire process requires less than 4 hours of active involvement from their team, making SalesRook one of the least disruptive technology implementations in the property sector.
Training & Support
SalesRook provides comprehensive training and support to ensure clients maximize the value of our AI-powered solutions. Our structured onboarding and ongoing assistance are designed to make implementation seamless and drive rapid adoption across your team.
What's Included:
Initial Setup & Configuration
Persona customization for your brand voice and requirements
Integration with your existing CRMs (Reapit, Alto, LeadPro, etc.)
WhatsApp Business Account setup and connection
Custom qualification criteria configuration
Team Training
Live virtual training sessions for all staff
Role-specific guidance for negotiators, administrators, and branch managers
Hands-on workshops for everyday use cases
Access to our video training library with step-by-step tutorials
Ongoing Support
Dedicated customer success manager for all accounts
WhatsApp group support with rapid response times
Regular check-in calls to review performance metrics
System updates and new feature training
Performance Optimization
Monthly usage reports and analytics
Quarterly business review meetings
Persona refinement based on client feedback
Best practice sharing and implementation
All training and support services are included in our standard subscription at no additional cost. We believe your success is our success, which is why we invest in ensuring your team has everything needed to get maximum value from SalesRook from day one.
Our current clients consistently rate our support at 9.2/10, with many highlighting our responsive WhatsApp support and proactive customer success approach as key differentiators compared to other property technology providers.
Product range
SalesRook offers a focused suite of AI-powered solutions designed specifically for estate agents and mortgage brokers:
SalesRook Core – Our flagship platform that combines AI with WhatsApp to automatically engage and qualify property enquiries 24/7. It identifies valuation and mortgage referral opportunities, delivers qualified leads directly to your CRM, and provides comprehensive reporting. Core supports both sales and lettings operations while uncovering new revenue opportunities from existing enquiry flow.
SalesRook Negotiator – A specialized Chrome Extension that syncs WhatsApp conversations from individual estate agents' accounts into Reapit CRM. This tool ensures all client communications are properly logged for compliance and follow-up without manual data entry.
Both products seamlessly integrate with industry-standard CRMs and can be deployed individually or as a complete solution to transform how property businesses manage enquiries and uncover new opportunities.
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