As featured in the EA MastersBest Estate Agency Supplier Innovations 2020

Rex by rexlabs

Rex | CRM, Workflows and Marketing Engine | We’ve built and iterated on Rex over the past 10 years, using our own best... Read more

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Rex | CRM, Workflows and Marketing Engine |

We’ve built and iterated on Rex over the past 10 years, using our own best practice approaches (developed in consultation with high-performing agencies across the globe) to deliver a whole-of-agency tool to:

- amplify your brand voice,
- put you in control over your processes, and
- help you keep your promises.

The Rex CRM and automation platform gives you back time to spend in the moments that matter. We believe in simplification through automation, the freedom to work from wherever you are, and exceptional customer experiences. And, because your client demands are changing quickly (just like technology), we’re constantly releasing new solutions and pushing updates to your devices as soon as they’re available. Put simply, Rex is a whole-of-office solution for any estate agency that wants to create clients for life.

Over 10,000 agents across the United Kingdom, Australia and New Zealand trust Rex to help them succeed, every day. You too can rely on Rex to automate simple tasks, and spend the time you save seeking out new opportunities to connect and build genuine relationships.

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We have a range of plans to suit all businesses, depending on the size of agency and the number of users. Talk to us about finding the pricing structure that's right for your agency. Please click here to see more.

Rex integrates with all standard tools you use on a daily basis, including SmartSearch, HM Land Registry, DocuSign and Xero. Want to build your own integrations for your agency and connect to other real estate tools? No problem – it’s easy. We’ve built our API to be as open as possible.

We’ve built Rex to fit the unique way your agency does business. However your estate agency works, we’ve got the software to make it work better.

Setup / Onboarding

At Rex our in-house onboarding, training, success and support teams work together every day to ensure your experience with us is five star. That’s our goal for every client. No matter how big or small their business, how simple or complex their goals.

The customer care team here at Rex is made up of onboarding specialists, dedicated trainers, frontline supporters and success managers who can show you the full extent of Rex so you’re up and running in next to no time.

Our customers are our number one priority. When you join the Rex family, we have your back from day dot.

Training & Support

You wouldn’t buy a ferrari to only drive it in second gear. Our in-house Rex Training team can help you use your CRM to its full potential and get the most bang for your buck. Rex Training helps everyone from beginners through to experienced Rex users. No matter how your agency works, we can tailor a training workshop to help you use Rex your way. As a bonus, we regularly run free sessions, and feature special guests such as Josh Phegan.

Product range

  • Rex Mobile - Your office in your pocket. A fully-featured mobile CRM app for estate agents.
  • Listings & Sales Progression - Manage your listings and get them to market faster than ever.
  • Prospecting, Merge & Follow-Up - Unique prospecting and canvassing tools to help you maximise every opportunity.
  • Contact Management - Everything you need to know about your clients at a glance.
  • Reports & Analytics - Use Rex’s comprehensive reporting centre for expert insights.
  • Applicant Automation - Automatic SMS and email listing updates for matching applicants.
  • Calendar - Make sure important appointments and opportunities don’t slip off your radar.
  • Data & Process Management - Solutions for all of your many management requirements.
  • Support, Training & Security - Everything you need to grow your agency and become a true Rexpert.

Visit our Features page to find out more about how Rex can help your agency succeed.


Problems we solve for agents

With Rex, your whole team can work from wherever they are. From the coffee shop, or outside a viewing, or hiding from the kids on the loo. Everything they can do on their desktop, they can do in the Rex mobile app.
Intelligent workflows make data-capture and recording super easy. When an agent hangs up a call, they’re prompted through a few short questions, and voila! The contact record is updated to reflect the conversation.
And, if you’re running with a more lightweight team than you’re used to, you’ll love Rex’s ability to automate your workflow so you can focus on nurturing relationships.

Everything you need to run your agency, click here to see more.

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