The ValPal Network
The ValPal Network – The UK’s Leading AI-powered Lead Generation, Marketing and Nurture Platform for Estate Agents The... Read more
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Overview
The ValPal Network – The UK’s Leading AI-powered Lead Generation, Marketing and Nurture Platform for Estate Agents
The ValPal Network is the UK property industry’s leading provider of AI-driven lead generation, online valuation technology, automated nurture solutions and digital marketing services. Trusted by more than 4,000 estate and letting agents nationwide, we empower agencies to attract more vendors and landlords, qualify opportunities intelligently and convert more instructions with significantly less manual effort.
For more than a decade, The ValPal Network has transformed the way estate agents capture, engage and convert homeowners, landlords, buyers and tenants. Our platforms combine instant online valuations, behavioural tracking, AI-powered qualification, automated messaging, paid advertising optimisation and professionally produced content into a unified marketing engine that runs continuously. Agents can maximise the traffic and data they already have, turning passive audiences into warm, motivated movers at scale.
All journeys, communications and touchpoints are delivered under the agent’s own brand, ensuring a seamless customer experience that drives trust, loyalty and higher conversion.
Problems we solve for agents
- Proven lead generation performance with millions of valuation leads generated.
- AI-driven automation increases appraisal volumes and instruction rates.
- Fully-branded customer journeys that enhance credibility.
- Flexible integrations through email, webhook or direct CRM integrations.
- Real time alerts and insights ensuring timely follow up.
Reviews
Integrations below. We also integrate with:
- Acquaint/Bright Logic – yes
- Fragra - yes
- Mailchimp via Zapier - yes
- Drip via Zapier – yes
- Zapier - yes
In future we will integrate with:
- Gnomen - yes
- Best Agent - yes
- Qube - yes
- Rex Software - yes
- AgentOS – yes
- Feefo – yes
- Tennoc – yes
- Growth Track - yes
Option 1 The ValPal Network - £99+VAT (plus £295 set-up):
ValPal
Access to own dashboard
Incomplete Valuation Data
ChatPal
DesignPal
Ongoing support
Marketing consultancy
Option 2 – MovePal £399p/m+VAT (Plus £395 set-up):
Your subscription to The ValPal Network including the ValPal instant online valuation tool
Facebook ad management (in partnership with Paul Long)
Access to the MovePal dashboard
Email and text nurture campaigns pre-built and branded
Templated branded content including seller and landlord guides
Unlimited additional user accounts
Ongoing support
Plus: Additional nurture journeys added free of charge – buyer and tenant applicants and auctions are already on the roadmap!
ROI
Across a two-year period, agent members of The ValPal Network generated 551,000 instant online sales valuation leads. Some 97,000 - equivalent to 18% - of these leads went on to complete at HM Land Registry.
Setup / Onboarding
Once you join The ValPal Network, our wonderful support team will design your ValPal landing page ready for you to approve and get you live. The initial onboarding call takes about 15 minutes, where the ValPal dashboard is explained and demonstrated. The call to action button style is then decided and brought on brand.
Instructions are given to set up the sub-domain where the landing page will reside. Then, the final stage is requesting the website developer to place the call to action button on the website and direct it to the subdomain URL.
If the client requires our API, our onboarding team will set up an account and forward the API documentation to the agent's tech team. Additional tech support is available if required. Once ValPal is live, the onboarding team will help you get live with any additional products you’ve purchased e.g. ChatPal/PortalPal/MovePal and will ensure you’re offered a marketing consultation and free webinar training to help you market the products effectively.
Training & Support
Included within the membership fee:
Ongoing telephone, email and live chat support
Marketing consultancy and ongoing assistance
Help setting up any integrations you require
Weekly webinar training
The power of the Network: if we don’t do something, we know the best person in the industry who does! Ask us about websites, SEO, Google Ads and more!
Knowledge and expertise on what is working well for other agents across the country
Quarterly check-in calls with your account manager and more if required
Additional Services:
Social Media Marketing
Facebook advertising – in partnership with Paul Long
Google ads
SEO
Content Marketing
Public Relations
Advertising
Design
Awarded in 2021
The ESTAS Best in Sector 2021 - Best Valuation Tool
Awarded in 2020
The ESTAS 2020 Supplier Best in Sector Valuation Tool - Winner
Awarded in 2019
Best Estate Agency Suppliers Guide 2020:Highly rated (Prospecting)
The ESTAS 2019 Supplier Best in Sector Valuation Tool - Winner
Product range
ValPal – Instant Online Valuation Tool
ValPal converts homeowners into valuation enquiries in under 60 seconds using a proven, high-conversion journey that maximises form completion and intent signals. It provides a predictable, consistent stream of seller and landlord leads from websites, social media campaigns and email audiences.
ValPal Pro – AI-powered Lead Qualification and Nurture
ValPal Pro is our flagship AI-driven nurture and qualification platform. It uses SMS, email and AI-voice journeys to qualify and nurture opportunities over a 12-month cycle, returning only the highest intent movers back to the agent in real time. ValPal Pro increases conversions, reduces missed opportunities and helps agencies operate more efficiently.
PortalPal – Automated Portal Lead Responder
Seller enquiries – instant AI-call for your Rightmove, Zoopla and OTM inbound Seller Valuation leads. These are sent to between 3 and 6 other agents. Only the first two agents to respond are likely to book in a face-to-face valuation. With ValPal Pro, you will always be the first!
Applicant enquiries - PortalPal instantly responds to all Rightmove, Zoopla and OnTheMarket enquiries under the agent’s brand. It asks intelligent questions, qualifies applicants and uncovers hidden sellers and landlords inside buyer and tenant leads.
MovePal – AI-enhanced Lead Generation and Re-engagement
MovePal combines paid social templates, database reactivation tools and automated nurture workflows. It captures low-cost leads, re-engages dormant contacts and nurtures prospects until they are ready to move.
Social Media Management
A complete social posting service including regular content, graphics, engagement monitoring and market updates, helping agents remain visible and credible online.
Paid Ads Management – Meta and Google
We create and optimise high-performance campaigns across Meta and Google to generate low cost vendor and landlord leads, supported by full funnel tracking and reporting.
Bespoke Blog Content and SEO Support
Our writers produce SEO friendly articles, market commentary and area guides that improve organic visibility and reinforce an agent’s authority in their local market.
Solutions
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